Dharti Desai, Global Business Leader, Marketing Strategist, Investor, Advisor, D&I Champion

Dharti Desai, Global Business Leader, Marketing Strategist, Investor, Advisor, D&I Champion

  • Dharti is the Founder and CEO of several businesses.
  • She is a Trustee on the Global Board of TiE as well as the long-serving president of TiE New York.

 

Podcast

Overview

  • With the consistent developments in the startup ecosystem, more and more women are chasing the entrepreneurial dream and flourishing in their ventures. This is empowering other women who are still confined to the traditional homemaker role to think for themselves. However, a recent report states that only two Indian cities have made it to the list of the 50 most favorable global places for women to work. Dharti Desai, Global Business Leader, Marketing Strategist, Investor, Advisor, D&I Champion talks to us about women entrepreneurs.

    00:16- About Dharti Desai

    • Dharti is the Founder and CEO of several businesses.
    • She is a Trustee on the Global Board of TiE as well as the long-serving president of TiE New York.
    • She is also Co-Founder and Ambassador of ANIMEDH CHARITABLE TRUST.
    • She is a very active supporter of women in business.

    00:59- What kind of companies are you operating currently?

    • Currently, I am focused on my marketing consulting business, which has been my core business since 1997.
    • Traditionally I was very involved in the direct marketing space, but over the years that’s evolved, and so I’ve also learned along the way.
    • I’m also very actively helping growth-stage startup companies, either by investing or advising.

    02:28- About Marketing Consulting

    • I do come in as an extension of the founding team when they are at that sweet spot. We’ve got the validation, we’ve
    • got product-market fit early on where do we go from here, and how do we scale, keeping an eye on whether it’s revenue growth or geographic growth balancing.
    • I come in more from a strategic consulting standpoint and then help them execute, if they have their own team then that works.

    09:38- Challenges of a woman entrepreneur

    • Not even talking about the statistics, we all know that venture funding for women-led businesses is less than two percent and the pandemic has become worse.

    13:28- Why are women underrepresented?

    • It’s just lack of exposure, whether it’s at an individual level while you’re growing up, access to that exposure wasn’t available early on.
    • The next step is the lack of execution.

    16:10- Advice to young women who are entering the world of business or corporate

    • My thing is show up. It’s been my personal mantra.
    • Showing up for the right reasons, when you’ve committed to something.
    • A lot of people fail to show up, and it could be a small gathering, it could be a large convention, it could be a networking event, it could be an investment opportunity.

    21:06- What has been the most memorable advice that you got?

    • Measure the worth of a person by how they treat someone who can do nothing for them.
    • Charity to the deserving.

    RESOURCES:

    You can connect with Dharti Desai- LinkedIn

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Profile

  • Dharti is the Founder and CEO of several businesses.
  • She is a Trustee on the Global Board of TiE as well as the long-serving president of TiE New York.
  • She is also Co-Founder and Ambassador of ANIMEDH CHARITABLE TRUST.
  • She is a very active supporter of women in business.

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