India has recently witnessed a massive shift in our beverage preferences. Many of us have forsaken our beloved tea and shifted to coffee. Our morning coffee rituals sound as romantic to our ears as one’s love for malts. This cultural shift has also led to the rise of many coffee producers in the country, making India the sixth largest coffee producer in the world.

But have you ever wondered how this fashionable drink is produced in our country? The Brand Called You brings you Arshiya Bose, Founder of Black Baza Coffee who takes us through the process of cultivating coffee in our country. Learn how Arshiya takes care of 650 smallholder coffee producers in the Western Ghats to stabilize and secure livelihoods as well as strengthen biodiversity on coffee farms while she answers some common questions around coffee. Tune in and learn if the coffee that you so keenly drink is addictive?

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