Chris Peterson, Co-founder, Lifemind; Author, ‘Red & Blue Customers’
- Chris is the co-founder of Lifemind
- He’s the author of a book titled Red & Blue Customers.
Podcast
Overview
In this powerful episode of The Brand Called You, marketing pioneer Chris Peterson shares game-changing insights from his book Red & Blue Customers and introduces Lifemind, an AI-driven platform helping brands align with customers’ values for better connection and performance.
00:34- About Chris Peterson
- Chris is the co-founder of Lifemind
- He’s the author of a book titled Red & Blue Customers.
- He has founded two digital marketing agencies working with both fast growth startups and fortune 500 companies.
06:51- What strategies are marketers using to align with ideological differences?
- Businesses often unknowingly reflect their own ideological values.
- Marketers must recognize their biases and view customers’ perspectives.
- Align strategies by understanding customers’ worldviews for better fit.
16:50- How do you balance localized messaging with brand consistency?
- Brands can have either strict centralized standards or flexible identity and tone.
- Embrace a pluralistic view to adapt brand messaging for different local audiences.
- High-level brand standards should allow local adaptations to maintain relevance and consistency.
RESOURCES:
Learn more about Chris Peterson : LinkedIn
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Profile
- Chris is the co-founder of Lifemind
- He’s the author of a book titled Red & Blue Customers.
- He has founded two digital marketing agencies working with both fast growth startups and fortune 500 companies.
