Sahana Hallur, Proprietor, Foodelovery; Mompreneur
- Sahana is a Mompreneur, and the proprietor of Foodelovery.
- Key products of her brand are granola bars, dry food bars, makhanas, puffkeens and mattris.
Podcast
Overview
In this episode of The Brand Called You, Sahana Hallur, founder of Foodelovery, shares her transformation from homemaker to mompreneur at age 45. Starting during COVID-19 by delivering nutritious food to senior citizens, she built a successful business creating natural, preservative-free products like granola bars and puffkins, emphasising grassroots marketing, employee dignity, and her philosophy to “trust the process, not the destination.”
00:32 About Sahana Hallur
- Sahana is a Mompreneur, and the proprietor of Foodelovery.
- Key products of her brand are granola bars, dry food bars, makhanas, puffkeens and mattris.
- She now specialises in customised snack boxes for seminars, meetings, and conferences.
10:09- How do you approach product innovation and decide on new flavours or combinations?
- We have a few loyal customers who are really invested in my growth and always give me feedback.
- We have some nutritionists and health coaches who always help me with trial and error.
- I go out to the market, I do the research, and then go to the malls to see which flavours are there, which flavours are not there.
17:18- If you could give your younger self one piece of advice when you were starting out this journey, what would that advice be?
- Trust the process, not the destination.
- Failures, setbacks, and fallbacks make you stronger and help you grow more than success does.
- You’ll just trust the process for the next five years, and after five years, you will tell yourself how proud you are of yourself.
RESOURCES:
Learn more about Sahana Hallur: LinkedIn
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Profile
- Sahana is a Mompreneur, and the proprietor of Foodelovery.
- Key products of her brand are granola bars, dry food bars, makhanas, puffkeens and mattris.
- She now specialises in customised snack boxes for seminars, meetings, and conferences.
