Cyril Pereira, Former Publisher of Asia Magazine & Former Co-Chairman, Asian Publishing Convention

Press & Magazines in Malaysia, Singapore, Myanmar, Brunei, Bhutan, India & Hong Kong. Digital Targeting, Niche Content Strategies, Infographics, Data Journalism, Revenue & Profit Re-Engineering.

Podcast

Overview

“Social media is a blessing for families keeping in touch with each other and children abroad in universities. But it’s a curse for society as a whole.”

In today’s technologically rich day and age, it has become very easy for anyone to go online and post their opinions/life updates on the number of social media platforms available to the general public. While social media is highly beneficial and fun to use, along with it comes the dangerous drawbacks of its wrongful usage and its undeniable role in many cybercrimes. The internet is also the root cause of outrageously normalized fake news. The once golden newspaper industry has now been wrapped in the blanket of fake, instigating, and hate-spewing sources of news

Today, The Brand Called You brings you a dedicated media professional who has been in the industry for over 35 years and continues his amazing contributions in making the media industry a change-driven and safer place. Cyril Pereira is a media professional, originally from Malaysia, now based out in Hong Kong for the last 35 years. He coaches data journalism for insights into society and policy review. Before this, Cyril was a publisher of an Asian magazine and Senior Executive with South China Morning Post. He was also on the board of the Bangkok Post. Cyril is also an unprecedented Chairman of the Society of Publishing in Asia that brings together all global brands in media. Today,  with our host Frits Bussemaker, Cyril is in conversation about his work with data journalism and the stance of the oldest and most classic media industries- newspapers. 

Cyril explains how data journalism uses fact-based data extracted from the government and public and uses it for bigger and better purposes. He explains that building one single data reference with several perspectives is easier for policymakers. However, Cyril also highlights the problems they face with the irresponsibility of these policymakers. He highlights several other issues that the media industry faces, the most serious one being- fake news. Cyril also gives his piece of advice that may help the common citizens to recognize such fake news. 

His views are change-oriented and he strongly believes in stepping out of his comfort zone in order to reach great places.

Profile

Press & Magazines in Malaysia, Singapore, Myanmar, Brunei, Bhutan, India & Hong Kong. Digital Targeting, Niche Content Strategies, Infographics, Data Journalism, Revenue & Profit Re-Engineering.

Industry leadership:
Chair, Society of Publishers in Asia (SOPA), Co-Chair, Asian Publishing Convention.

To enable publishers to optimize technology & processes to engage new consumers. To re-shape organizations to tap the new opportunities. Hybrid Publishing is the practical survival strategy. Only outstanding content depth can succeed.

SPECIALITIES
1) Cut through strategic confusion
2) Unify silos for integrated growth
3) Clarify transformation & growth roadmaps
4) Work with media owners to achieve results

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