Anirudh Narayan, Founder, Masterlife and Growthspartan

Anirudh Narayan, Founder, Masterlife and Growthspartan

Anirudh Narayan is the founder of Masterlife and Growth Spartan. He is also an author of “Scale Smart: How to Get your First 1,000 Customers in India.

Podcast

Overview

Millennials and GenZs, as we know, have a different mindset than the older generation when it comes to their expectations from work and life. They are constantly on the lookout for larger meaning from their work and life, and want to have a life outside of work. This requires an understanding of different skills needed in varied areas of life. Today, we discuss the importance of such holistic development, along with tips on how to scale one’s business and life.

About Anirudh Narayan

Anirudh Narayan is the founder of Masterlife and Growth Spartan. He is also an author of “Scale Smart: How to Get your First 1,000 Customers in India.” Masterlife focuses on holistic upskilling in different areas of life, whereas Growthspartan is a marketing firm enabling organisations to scale up.

DISCUSSION

Anirudh talks about his venture, Masterlife, which he started to focus on skills for the mind and better life quality. He describes the meaning of holistic growth, “Unfortunately, success is tied around one or two things like money or getting married. However, holistic life means having balance in mental health, physical health, and relationships.”

He talks at length about the kind of courses and the method they follow to help people achieve this growth.

Growth Spartan

Anirudh further talks about his other venture, Growth Spartan, which focuses on enabling organisations to scale up. He shares the four key areas that his organisation caters to for his clients to achieve digital growth:

  • Running ads
  • SEO
  • Scaling on Marketplaces
  • Conversion Optimisation

Adapting to New Business Environment

Anirudh shares his views on the challenges that executives and marketers face in the digital world. He says, “Growth is coming at a cost which is not necessarily profitable.”

He feels the organisations are often in a bubble where they try to get customers at any cost. Anirudh further talks about the optimisation of social media platforms by citing several examples. He advises, “If something requires the display of product or imagery, one should opt for Instagram, if one has a B2B model, one should opt for Google or LinkedIn. YouTube should be optimised for video content.”

Book Hypotheses

Anirudh ends the conversation by talking about his book, “Scale Smart: How to Get your First 1,000 Customers in India.” He explains why he opted for a functional approach for his book, which he initially intended to write as a summary of takeaways from successful organisations.

Profile

Anirudh is the Founder of Masterlife and Growthspartan. Masterlife is a holistic personal growth platform that helps people upskill in different areas of your life through self-paced and cohort based learning. Think of it as --> Masterclass for personal growth with a focus on habits. Growthspartan is a performance marketing agency that helps companies with their digital growth.

He is also a growth specialist that has helped lots of entrepreneurs and startups in US, Latin America, Africa and Asia with launching their idea, reaching product-market fit and scale. His core specialties lie in user acquisition, funnel optimization, growth hacking and business development.

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