Falak Jalil, Global Marketer

Falak Jalil, Global Marketer

Today The Brand Called You is pleased to welcome a very experienced marketing guru from Pakistan, Falak Jalil. Currently in Dubai, Falak has worked for very large companies like Unilever, Wreck-it and Nestle.

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Brands all over the world highly flourish depending on their marketing strategies and business plans. Branding is the most vital part of the business process. A brand not only showcases the products/service it provides but also tells a unique story to the consumers. The art of making one’s brand story unique completely relies on the Brand Manager. 

Today The Brand Called You is pleased to welcome a very experienced marketing guru from Pakistan, Falak Jalil. Currently in Dubai, Falak has worked for very large companies like Unilever, Wreck-it and Nestle. She is very passionate about consumer insights and has been recognised and awarded several times.

In an articulate interview with our host, Falak shares her journey in the world of branding. She throws light on the years of experience she has gained working for top notch brands. Falak believes that clarity on the brand’s purpose and on brand goals is one of the most important aspects of building a suitable brand strategy. She highlights the vitality of consumer knowledge and target audience. Understanding consumers is the key and Falak is very passionate about it.

Her work on consumer insights and data focused marketing planning is commendable. Later in the interview, Falak alconverses about digitisation and the effects of pandemic on businesses. She also opines about the evolution of brands with the speeding digitization and a global pandemic.

 I have around 13 years of marketing and innovation management experience with Unilever, Nestle & Reckitt. While I’ve won multiple global & regional marketing awards for Marketing Excellence, Brand Communication & In-store Excellence, my most cherished work is the launch of a new brand in Wall’s Ice Cream called Badami. It’s a kulfi brand and we worked on everything from scratch; from product & range architecture, to brand key to communication strategy. It was a once-in-a-lifetime opportunity in brand marketing, but what made it truly commendable were the sales results. We exceeded our targets by 300%! 

The other thing of note about me is my passion for Consumer Insights – I have great anecdotes in my quest to gain Consumer knowledge; from being chased out of a Consumer Home Visit because the husband didn’t know the wife was entertaining strangers in the house, to discovering a dizzying array of Consumer habits. I am currently based out of Dubai and most recently was managing the biggest and most profitable portfolio of breakfast cereal brands for Nestle MENA, so the range and depth of Consumer understanding has been amazing.