Lulu Raghavan, Managing Director of Landor and Fitch.
Today, The Brand Called You welcomes a very experienced Advertising, Marketing and Branding guru, Lulu Raghavan. Lulu is the Managing Director of Landor and Fitch.
Branding is definitely one of the strongest pillars of business. If strategized properly, branding can be a game changer for an entrepreneur. With technology and the speeding trends on social media, branding has drastically evolved over the past years. As a result, more and more small businesses are entering the industry. The millennials and Gen Z are becoming more and more conscious of their content/product consumption. In such a situation, targeted and honest branding helps businesses in the long run.
Today, The Brand Called You welcomes a very experienced Advertising, Marketing and Branding guru, Lulu Raghavan. Lulu is the Managing Director of Landor and Fitch. She has over two decades of experience in brand strategy. She has been involved with various social innovative initiatives like the Landor and Fitch green team, Stella Mentor Council, the Sanjeevni life after cancer advisory board and many others.
In conversation with host Ashutosh, Lulu shares her amazing journey in branding and marketing. Having worked in the industry for several years, her experience is extremely valuable. Lulu talks about some very important aspects of branding like relevance, differentiation, knowledge and esteem. She shares with the viewers the essence of creating a successful brand. Lulu believes that while the digitisation has eased the process of branding, it has also made branding difficult to an extent. She throws light on the changes that eCommerce platforms have had on traditional business. Since she also specialises in personal branding, Lulu talks about some very vital aspects of self branding.
Tune in to know the secret of creating a successful brand and the essence of personal branding!
Lulu Raghavan is the Managing Director of Landor & FITCH India and leads a large team of creatives and strategists focused on brand transformation for clients. She has over two decades of experience in brand strategy, brand expression, brand experience design, cultural transformation, brand management and brand performance. She is part of Landor & Fitch’s Global Management Board and the APAC Leadership Team.
Prior to the integration of Landor and Fitch, Lulu set-up and successfully ran Landor in India for 12 years.
She is a renowned industry commentator and thought leader. She anchored Bloomberg UTV’s Beyond Logo show and is a speaker and moderator at brand and design conferences. Lulu was on the Cannes Lions Design Jury and the Young Lions Design Jury at the Cannes Lions Festival of Creativity in 2018. Lulu was named one of India’s 50 most influential women in media, marketing and advertising in 2019 by IMPACT Magazine. She evangelizes the power of design and brands to create commercial value and social impact.
Lulu is also very passionate about several initiatives including the Landor & Fitch Good Squad, WPP Green Team, CII Design Council, Stella Mentor Council, SPJIMR PGMPW programme advisory board and Sanjeevini Life After Cancer advisory board.
In her free time she actively mentors younger people on personal branding, personal growth and development.