Adam Springer | Founder, Startup Sales
- Adam is the Founder of Startup Sales.
- He is a growth hacker.
Podcast
Overview
Navigating the intricate landscape of Business-to-Business (B2B) sales requires a unique blend of strategic prowess, innovative thinking, and an unwavering understanding of the evolving market dynamics. In this digital age, where information flows abundantly, B2B sales professionals must not only keep pace with technological advancements but also harness the power of human connection. Welcome to a journey through the heart of B2B sales, where innovation meets interpersonal finesse, and every transaction tells a unique story of growth and accomplishment.
[00:31] – About Adam Springer
- Adam is the Founder of Startup Sales.
- He is a growth hacker.
- Adam is an expert in B2B growth hacking and B2B lead generation.
- He is also an angel investor.
[03:03] – What is the differentiator between B2B sales and B2C sales?
- B2C deals more with impulse buying and a different emotional factor.
- B2B focuses on business needs and requirements.
- Although emotions play a role in B2B, they differ from the emotional aspects in B2C sales.
[04:38] – How would you strike a balance between personalisation and scalability in your outreach efforts?
- Too much emphasis on personalisation is unnecessary, especially for lower-priced offerings.
- Personalisation should focus on segmentation based on user pain points, emotions, or financial considerations.
- Automation can be increased as the price point decreases.
[13:30] – What has technology done to change the B2B selling process?
- Technology has made information more accessible, resulting in buyers being more informed.
- Companies need to put out content, such as blogs and videos, to attract informed buyers to their websites.
- This shifts the focus from educating about the product to addressing specific concerns and pricing during the sales process.
RESOURCES:
You can connect with Adam Springer: LinkedIn
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Profile
- Adam is the Founder of Startup Sales.
- He is a growth hacker.
- Adam is an expert in B2B growth hacking and B2B lead generation.
- He is also an angel investor.
