Gaurav Gupta, Co-Founder, Misters, and Founder & Former Chief Editor at bookbhook.com
Building on a 16 years career as a GTM specialist in demand generation (brand & product marketing) and demand fulfillment (channel sales), I, along with my friend, co-founded bookbhook.com, an early revenue stage EdTech startup that focuses on helping knowledge hungry readers with short snackable information bites.
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“The comfort of letting your secrets out to a machine that is non-judgmental is a curing experience” – Gaurav Gupta. Ashutosh Garg engages in an insightful conversation with Gaurav Gupta, the co-founder of ‘Misters’, the founder of ‘bookbhook.com’, and an alumnus of IIM-Ahmedabad. Gaurav shares his experiences of the inception of his career working with ‘Coca-Cola’. He outlines how rewarding it is to work with different companies. Gaurav, who is passionate about reading, talks about his business venture ‘bookbhook.com’. He shares his experiences associating with ‘Pearson’. Gaurav analyzes why despite being one of the largest populations, Indians still hesitate to talk about sex. He talks about the issues created by the upsurge of internet porn. He then proceeds to talk about how the millennials and the Gen-Z are changing the world of business. Gaurav points out the common mistakes startup entrepreneurs make. He reasserts how important it is for the entrepreneurs to accept failures and move on.
Building on a 16 years career as a GTM specialist in demand generation (brand & product marketing) and demand fulfillment (channel sales), I, along with my friend, co-founded bookbhook.com, an early revenue stage EdTech startup that focuses on helping knowledge-hungry readers with short snackable information bites. My key strengths include:
- Comfort with steep learning & unlearning cycles demonstrated in my experience across sectors, specifically in unique projects like creating the microfinance channel for Nokia, unique city-level Perceptual Marketing for Citibank, and my 2.5 years entrepreneurship stint with bookbhook.com.
- A strong digital marketing understanding driven by a ‘Doer‘ mindset, having built digital ecosystem understanding to build and grow bookbhook.com. From being a marketer with zero digital marketing experience, I am today an experienced digital entrepreneur with extremely strong level experience across SEO, SEM, ASO, CMS and AWS Cloud platforms.
- Demonstrated ability to build and lead flexible workforce in content creation. Apart from the two founders, bookbhook relied completely on freelancers to build its content, tech and marketing platforms. More than 80% of these 93 freelancers worked for bookbhook for over 2 years, despite being paid almost 50% lower than market rates.