Desiree Jane Montejo, Content Marketing Strategist, CEO & Owner
Desiree Jane Montejo is the digital marketing expert for coaches and consultants. She is the founder of eMaillennials Digital Marketing Services.
With the entire world using the Internet for their work, digital marketing plays an important role in reaching the right audience. The right use of social media platforms enables businesses to reach their target audience and increase their sales and profits. Today, we discuss the same, however, in the context of coaches who work in educating coaching people in a leadership role. How can they showcase their services to potential clients? We have your answers covered in today’s episode of The Brand Called You.
About Desiree Jane Montejo
Desiree Jane Montejo is the digital marketing expert for coaches and consultants. She is the founder of eMaillennials Digital Marketing Services. Today, she talks about how she helps the coaches and leaders reach the right audience and clients.
Desiree talks about her work of how she helps her client in different areas of digital marketing like copywriting, email marketing, lead generation, and digital marketing strategies. She talks about the importance of sharing daily value posts and edutainment content on your network, as it attracts the right people and ideal clients.
Building Digital Brand
Desiree shares the pathways one can go on to build a digital brand. She discusses the challenges like procrastination and clarity. Talking about procrastination, she explains, “Having done is better than perfect.”
Desiree also shares her views on choosing a suitable social media platform, which should be decided based on the presence of the target audience. She gives examples of how she helps her clients in optimizing platforms like, LinkedIn.
Building LinkedIn Profile
LinkedIn has a tremendous power to scale one’s reach and presence and create a global network. However, what is needed is the right approach to build such a strong presence.
Desiree shares how she helps her clients do so and gives tips for our audience as well.
She says, “Even your short bio should say how you want to transform your ideal clients. Work to create your LinkedIn banner, and SEO base for content. Get recommendations and testimonials from your clients. Has LinkedIn articles and have them featured on your profile.”
More About Desiree
Desiree talks about the strong passion she has for digital marketing that she ended up quitting her prestigious government job. She talks about the pros and cons of leveraging influencers for creating a reach.
Desiree also shares her views on work-life balance and enables her clients to do so by handling their marketing.
She says, “Marketing and coaching are different. I assure my client that I will handle their marketing so, they focus on coaching and clients.”
Desiree Jane Montejo from the Philippines. I’ve been doing digital marketing for Coaches & Consultants and other entrepreneurs globally for almost 2 years already. My focus this year is to help more Coaches and Consultants build and grow their presence on the LinkedIn platform.
“I’ve been helping Coaches and Consultants already build a strong social presence on LinkedIn through consistent value posting, and I’ve also helped them get into the doorstep of their next clients through effective lead generation strategies.”
“I learned that being consistent in showing up, giving value and entertainment to our target audience makes it easier to know, like, and trust us more with their next clients.”