Shailendra Singh, Founder, SustainMantra, focused on Sustainability and the Circular

Shailendra Singh, Founder, SustainMantra, focused on Sustainability and the Circular

Shailendra Singh, Founder, SustainMantra, focused on Sustainability and the Circular

Shailendra is a sustainable development strategist, with a keen appreciation of the impact of climate change on business models.



India is a country where we worship nature. However, we also have left no stone unturned in its exploitation. We have exploited it to the extent where it has become dangerous for us. We see many natural calamities happening due to it. We talk about nature for a few days and then we go back to our daily lives like nothing happened. However, we still have some people who are continuously working on this problem. One of those people is our guest for today, Mr. Shailendra Singh.

Shailendra Singh is the founder of SustainMantra. SustainMantra focuses on sustainability and the circular economy. He is a managing partner at an organization called Green Easy. Shailendra Singh also is quite experienced in chemical and plastic packaging. He has an experience of 30+ years of the same with multinational companies.

About SustainMantra

Shailendra tells us that his career has always been connected to the use of plastic. Some time back he realised that plastic has become a big issue for the environment. He saw many posters and pictures showing the bad effects of plastic on the environment. He tells us that plastic is only one part of the problem, not the whole problem. There are many other issues that need to be addressed. He decided to do something about it and this is how SustainMantra came into existence.

How is SustainMantra addressing air and water challenges 

As Shailendra tells us, SustainMantra is trying to simplify sustainability so that people can understand and practice that. Secondly, he states that 60-70% industry in every country is covered by the MSME sector. He believes that if you want to scale something you have to get the MSME sector along. Hence, SustainMantra asks small companies to make a self-assessment of where they stand in sustainability. As they go through the process of self-assessment, they see the gaps and understand the needs of sustainability better. Once they have identified the gaps, SustainMantra helps them fill that.

Challenges faced by SustainMantra in preaching sustainability to MSME sector

The biggest and most common challenge Shailendra talks about is building awareness. He tells us that some people don’t understand and argue otherwise when told about environmental issues. However, Shailendra takes the challenge and teaches them with figures and charts why sustainability is important and why we cannot afford to postpone it. 

Some of SustainMantra’s works

Shailendra tells us about a company involved in chemicals with an annual turnover over 600 crores. He tells us that the company was eager to do sustainable development and was already working on it. They were making green chemicals. As SustainMantra approached it, they didn’t understand what wrong they were doing and where they were lacking. After some conversations with them, SustainMantra suggested to them what more they could do to protect the environment. They realised and followed.

How difficult is it to achieve the sustainability standards set by different governments for different industries?

Shailendra believes that India is a very regulated country. We have a law for almost everything. The issue is to get the regulations implemented on ground level. He also believes that thought to sustain should come naturally to corporations and not just because there is a law. It should not be about following the rules but about the planet we live on. 

Circular economy

In Shailendra’s words, “Circular economy is a kind of economy where there is no waste, everything is a resource”. We thrive to make our economy a circular economy. But it is easier said than done. It is very difficult to create an economy where the wastage is minimum when we already have a hundred years old linear economy. However, Shailendra also states that the MSME sector is largely getting awareness and accepting the circular economy. In Shailendra’s opinion, Indians just need a few successful examples of waste management and they will understand and contribute to the circular economy.

How is the corporate world contributing to sustainability?

Shailendra says that if you look at the top 50 corporations in the world they are excellently working towards sustainability. But if you keep those 50 organisations aside, the fall is very steep and low. The problem is the MSME sector not understanding the concept of sustainability. They need to be given education about it.

Green Easy

Green Easy is an organization that rates the built environment. There are many other popular organizations in different countries that do the same.


Experienced Global Leader with a demonstrated history of growing businesses in the Professional Services industry. Curious about all things #Digital, passionate about the #FutureofWork, and shaping the #WorldofWork The Coalyard Founder and Managing Director July 2021 – Present (3 months) Zurich, Switzerland Helping organizations win in the world of 2030 – by getting the basics right today: INNOVATE, TOOL, DESIGN and FUND the future of how we work
Lee Hecht Harrison 12 years 10 months President April 2018 – June 2021 (3 years 3 months) Zürich Area, Switzerland Leading the world’s largest career transition/outplacement and coaching provider – Resulting in market leading growth and profitability; and best result in company history in two consecutive years – Included set up and scaling of market shifting digital innovation, as well as driving key strategic initiatives at Adecco Group level Executive VP, EMEA January 2010 – March 2018 (8 years 3 months) Glattbrugg, Switzerland 1) Overall P&L responsibility for LHH’s Europe/Middle East/Africa (EMEA) region including 35 countries (2) Global executive sponsorship for selected major client relationships (3) Lead on selected strategic initiatives for LHH globally – incl. Digital Strategy Senior VP, Global Business Development September 2008 – December 2009 (1 year 4 months) Woodcliff Lake, United States Build global operational and commercial platform for LHH World Employment Confederation Board Member January 2018 – September 2020 (2 years 9 months)
Adecco Human Capital Solutions Director, Business Development May 2005 – August 2008 (3 years 4 months) Glattbrugg/Switzerland, Paris/France, Munich/Germany, New York City/USA (1) Internal M&A projects (2) Project mgmt. of large-scale client restructuring projects (3) Strategic solutions for clients – e.g. Demographic change consulting, HR Due Diligence ZIEL Consulting Partner May 2003 – May 2005 (2 years 1 month) Zollikon, Switzerland Built and grew Growth Strategy Consulting Company Monitor Deloitte Consultant January 2001 – April 2003 (2 years 4 months) Bonn, Germany Consultant and Junior Project Mgr.

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