Mike Moll, Founder, Market Me Consulting
Mike Moll is the founder of Market Me Consulting, a marketing organization helping businesses with their strategy building and marketing activities. Mike works to enable the companies to choose their strong points and focus on those, instead of doing everything and losing their focus.
With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success.
But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it important? How to approach it? We have all your questions answered in our conversation with a leading marketing specialist, Mike Moll.
About Mike Moll
Mike Moll is the founder of Market Me Consulting, a marketing organization helping businesses with their strategy building and marketing activities. Mike works to enable the companies to choose their strong points and focus on those, instead of doing everything and losing their focus. Tune in to listen to an engaging conversation.
Mike talks about his journey of self-discovery of his love for marketing. He recalls dropping out of college after just a year and working in an insurance company. He shares the built-in burnout that he faced with the job and called it quits.
Mike went on to start an app two weeks after quitting his job, which turned out to be an unsuccessful venture. However, he drew several lessons from his experience. He talks about his venture, where they divide their time between running campaigns and consulting for larger companies.
Mike shares his insight into building a successful brand. He emphasizes “who you are and what you are good at.” He shares how his experience of narrowing down the focus on what they are good at, helped him achieve a quicker trajectory.
Mike shares the difference in approaches that go into sustaining a larger brand vs. a smaller brand. However, the crux remains to be the customer blueprint. Mike says, “Letting your existing clients become advocates for you is how small brands build brands.”
He shares the steps that his company takes or advises other businesses in sustaining a brand.
Mike agrees with the tremendous change that the digital world has brought in how the marketing function is executed. With every first impression happening on the internet, the marketing impact has become measurable.
Mike shares his views, “Marketing, earlier, used to be an expense. You can now measure it, and this, it now becomes more of an investment.”
Mike, further shares his thoughts on choosing a suitable platform for one’s brand, which he feels depends on one’s bandwidth and capability to create. He shares examples of businesses that should be on Instagram, and others on LinkedIn.
Food for Thought
With the influencer culture on the rise, Mike shares his thoughts on how should businesses approach the influencers.
He says, “If you are a brand enough to buy a TV commercial, go after the macro-influencers. They are not going to generate massive details if your fundamentals for marketing are not there. In that case, if you can find micro-influencers that align with what your product is about at a lower cost.”
Mike, also talks about the challenge of effective communication that arises with the constant reduction of the time limit from 30 seconds of videos to 10 seconds. He lays emphasis on resorting to mediums one is capable of and agrees on the difficulty of effective communication with a reduced time limit.
At last, he speaks about the challenges that brand managers faced with the trend of work-from-home during the pandemic. He shares several ways, his company managed to combat the challenges.
He started as an ambitious entrepreneur, determined to make a difference and create sustainable revenue, doing what he loved. But being an expert is hard, and building a successful business is even harder. Stepping beyond referrals and word of mouth is an unfamiliar place, full of rejections, too many options, and not enough clarity.
He says “It’s really easy to get lost in the sea of marketers and salespeople telling you what to do and when and how. And none of them know your business. None of them understand your problems.