Rhett Power, Co-Founder, Courageous Leadership, Author, The Entrepreneurs Book of Actions
Rhett Power co-founded Wild Creations in 2007 and quickly built the startup toy company into the 2010 Fastest Growing Business in South Carolina.
Rhett Power founded Wild Creations in 2007 and built the startup toy company into the 2010 Fastest Growing Business in South Carolina. He and his team won over 40 national awards for their innovative toys. In 2011, he was a finalist for Ernst and Young’s Entrepreneur of the Year award and was nominated again in 2012. In 2018, he was named the Best Small Business Coach in the United States, as well as one of the top 100 business bloggers in the world.
For today’s episode of TBCY, we feel extremely privileged to have a man of such stature with us to share a bit about his journey, his principles and his company.
About Rhett power
Rhett Power is the co-founder of Wild creations, a startup toy company, and Courageous Leadership, a leadership consultancy company. Among his many achievements is his distinction as a top small business coach. And he has authored a book titled The Entrepreneur’s Book of Actions and has been recognised globally.
What’s Wild Creations and what was the motivation to start it?
Rhett says that he has always quit something to find something else for his well being and satisfy his curiosity. “I have defined my life by quitting.” He quit his job at a radio and broadcast company in the United States to join the US peace corps and start teaching and then moved to another job which he continued for 6 years. He found a business partner and the company “Wild Creations” which was in terrible condition but he loved the product and decided to buy it. Now, with his business partner, using their business and marketing skills, they have scaled the growth to reach 35 countries globally.
What’s your organisation Courageous Leadership about and what’s your perspective on courageous leadership?
“Most people aren’t going to do something because of fear” Rhett doesn’t believe courage to be innate, something people are born with, but rather something that can be taught and learned.
“We have our principle of courage which we call faith in action,” Rhett says. He believes that we have the right knowledge to take the action and we need to believe in our decision, the company and our leaders. That’s what they teach at Courageous Leadership company, to believe. They try to eliminate the fear that permeates the decision-making process.
The four truths of business apocalypse
Rhett talks about the things a business needs to keep in mind to avoid perishing. These include:
-“You have a small time to make your mark and lead your organisation”
-You have to constantly upgrade yourself, and see what’s relevant to progress.
-And do not be afraid to adapt to change. The ability to embrace change is equally important.
What’s your experience of working with the younger generation of leaders coming in?
Rhett loves working with young people and says that there’s a lot he gets to learn from them. The way they work and their future is completely different from what Rhett had. He says that if we listen to each other and try to understand what work means to them, we’ll get to learn a lot.
Rhett Power co-founded Wild Creations in 2007 and quickly built the startup toy company into the 2010 Fastest Growing Business in South Carolina. Wild Creations was awarded a Blue-Ribbon Top 75 US Company by the US Chamber of Commerce and one of Inc. Magazine’s 500 Fastest-Growing US Companies. He and his team won over 40 national awards for their innovative toys. He was a finalist for Ernst and Young’s Entrepreneur of the Year award in 2011 and was nominated again in 2012. He was named one of the world’s top 100 business bloggers and, in 2018, was named the Best Small Business Coach in the United States. In 2019 he joined the prestigious Marshall Goldsmith’s 100 Coaches and was named the #1 Thought Leader on Entrepreneurship by Thinkers360. He is a Fellow at The Institute of Coaching at McLean Hospital, a Harvard Medical School affiliate.
Rhett is a Co-founder at Courageous Leadership, a leadership consultancy that helps you believe again. Courageous Leadership is an amalgamation of experienced behavior scientists, entrepreneurs, best-selling authors, and breakthrough story makers who have worked with and helped grow some of the largest, most relevant brands on the planet, including Google, Snapchat, Major League Baseball, General Mills, Nestle, Qualcomm, and others.
His second best-selling book, THE ENTREPRENEUR’S BOOK OF ACTIONS: Essential Daily Exercises and Habits for Becoming Wealthier, Smarter, and More Successful by McGraw Hill is a guide on how to become the leader you want to be. He is a regular contributor to Inc. Magazine, Forbes, and Thrive Global.
Rhett travels the globe speaking about entrepreneurship and management alongside the likes of former Gates Foundation CEO Sue Desmond-Hellmann and AOL Founder Steve Case. He has been featured in the Huffington Post, Business Insider, The Hill, Time, The Wall Street Journal and CNN Money. He developed a love of teaching and service to others in the US Peace Corps.