AnaMaria Meshkurti, Head of Marketing, FONGIT, A Swiss Technology Startup Incubator

AnaMaria Meshkurti, Head of Marketing, FONGIT, A Swiss Technology Startup Incubator

  • She is the head of marketing communications and engagement at FONGIT which is a Swiss Technology Startup Incubator.
  • She is a Digital inclusion professional with a strong background in public relations, emerging technologies (AI, IoT, Blockchain) entrepreneurship.

 

Podcast

Overview

Starting a Business is one of the biggest challenges any entrepreneur will face. There are many questions to answer at the very beginning when starting a business, but the most difficult one is the question of what exactly you want to do. Today we have AnaMaria Meshkurti, Head of Marketing, FONGIT, A Swiss Technology Startup Incubator to talk about her experience of starting a business.

00:34- About AnaMaria Meshkurti

  • She is the head of marketing communications and engagement at FONGIT which is a Swiss Technology Startup Incubator.
  • She is a Digital inclusion professional with a strong background in public relations, emerging technologies (AI, IoT, Blockchain) entrepreneurship (led ITU Smart Incubator for startups in developing countries) innovation and project management, gender and youth matters, and events management.

01:05- About the work of FONGIT

  • We are a private foundation, non-profit completely supported and funded by the State of Geneva.
  • Our main mission and goal are to provide new businesses in Geneva and employment opportunities.

04:30- What are the parameters you look for in a startup to support them?

  • We are looking for startups in technology.
  • If there are no technological elements, then we will not be able to support them.

06:07- What are some important qualities the startup entrepreneurs should have?

  • You have to deal with people.
  • You have to deal with investors.
  • It is good to know when to let go.
  • It is crucial to be an active listener.
  • Have a caring attitude. You need to care about your people.

09:07- Should a startup founder go alone, or should they have co-founders?

  • You need to partner because you do not have all the skills that are needed.
  • When we see startups, we look at the team.
  • Even investors invest in a team.

11:06- Mistakes startup entrepreneurs make

  • Having the right team is very significant.
  • Sometimes startups don’t have the right product-market fit.
  • It is indispensable to understand the direction and change the trajectory if needed.

19:28- Best social media platforms

  • LinkedIn is a very influential place to be.
  • No matter if you’re b B2B or B2C because all the professionals are there, and you can really reach out to potential investors. To potential talents for your team, to potential customers, and also to the journalists.

RESOURCES:

You can connect with AnaMaria Meshkurti- LinkedIn

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Profile

AnaMaria Meshkurti is the Head of Marketing, Communications and Engagement at the FONGIT (Fondation Genevoise pour l’Innovation Technologique), the premier Swiss technology startup innovation platform and incubator.

Aiming at achieving positive social and economic impact, FONGIT supports startups in the technology sector who are based in Geneva or want to set up their headquarters in the canton.

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