Ahana Gautam, CEO, and Co-Founder, Open Secret

Ahana Gautam, CEO, and Co-Founder, Open Secret

  • Ahana is the CEO and Co-Founder of Open Secret, which is one of the fastest-growing food and beverages brands.
  • She’s earlier worked with PNG and General Mills in India and America.

 

Podcast

Overview

Starting a Business is one of the biggest challenges any entrepreneur will face. There are many questions to answer at the very beginning when starting a business, but the most difficult one is the question of what exactly you want to do. Today we have Ahana Gautam, CEO, and Co-Founder, of Open Secret to talk about her experience of starting a business.

00:43- About Ahana Gautam

  • Ahana is the CEO and Co-Founder of Open Secret, which is one of the fastest-growing food and beverages brands.
  • She’s earlier worked with PNG and General Mills in India and America.
  • She is an alumnus of IIT Bombay and Harvard Business School.

01:15- About Open Secret

  • I grew up in a small city in Rajasthan called Bharatpur.
  • I was raised by a single working mother.
  • In India, everyone keeps talking about innovation, especially in technology like 3g 4g 5g. But look at the snacks which are currently there in our household.
  • There was no innovation, so that was my motivation personally to start a brand that stands for un-junking.

09:08- What goes into building a strong food brand?

  • The recipe is extremely critical.
  • Consumers are very well aware of what is your purpose, what is your story.
  • Brands are talking about women’s empowerment. We don’t want to just talk about it, but we want to ensure that we are doing something about it.

16:24- How do you communicate all your brand attributes to your potential consumers?

  • Digital and social media have enabled you to be very focused on who your consumers are.
  • Social media has enabled two-way communication.
  • We launch a product, people are also reacting to it. People are also coming up with recommendations.

RESOURCES:

You can connect with Ahana Gautam- LinkedIn

Visit http://opensecret.in/

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Profile

Ahana Gautam, CEO & Co-Founder at Open Secret, is an experienced operator with a passion to build and grow the biggest consumer brands in India.

She is currently building Open Secret with a mission to make every Indian family snack better by un-junking their favorite snacks.

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