Sab Kanaujia, Co-Founder & CEO @ Mindwell Labs

Sab Kanaujia, Co-Founder & CEO @ Mindwell Labs

  • Sab Kanaujia is the Co-Founder & CEO of Mindwell Labs.
  • He is also the Managing Partner at Dia Ventures.

Podcast

Overview

In this episode of The Brand Called You, Sab Kanaujia, CEO of MindWell Labs, draws on his journey to discuss bringing mindfulness to the masses. Sab talks about the need to live with more purpose. He talks about MindWell Labs, which leverages wearable devices and personalised interventions to help users reduce anxiety, stress and distractions. Sab reflects on moving from capturing people’s attention in media to now trying to give them more control over their minds. 

00:14- About Sab Kanaujia

  • Sab Kanaujia is the Co-Founder & CEO of Mindwell Labs.
  • He is also the Managing Partner at Dia Ventures.
  • Sab did his BTech from IIT Kanpur and MBA from the University of Maryland. 

10:50- You used to be in media, which distracts people while your company tries to get people to be mindful. How did you resolve this conflict?

  • I was part of building ad-tech platforms designed to hijack people’s attention but realized the severe negative externalities of such technologies.
  • Inventors of these attention-grabbing tools are most cautious about their overuse – I barely do social media now. Now I am repenting.
  • My new venture is about giving people agency over their attention, not hijacking it – helping them measure and improve focus aligns with enabling their best self

20:55- What prompted the seven-day meditation retreat? What was going on?

  • Going through a difficult divorce, I was lost and like a zombie for years until someone suggested trying meditation.
  • Saw a flyer to “Bring in the New Year Differently” with a meditation retreat and decided to not continue my pattern of partying on New Year’s Eve.
  • Attending that weekend retreat ended up being a pivotal moment that changed the entire course of my life.

RESOURCES:

Learn more about Sab Kanaujia: LinkedIn 

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Profile

  • Sab Kanaujia is the Co-Founder & CEO of Mindwell Labs.
  • He is also the Managing Partner at Dia Ventures.
  • Sab did his BTech from IIT Kanpur and MBA from the University of Maryland. 

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