Madhavi Vippulancha, Co Founder, Vistaraku, Organic Leaf Tableware

Madhavi Vippulancha, Co Founder, Vistaraku, Organic Leaf Tableware

The Brand Called You features a striking entrepreneur, Madhavi Vippulancha on the show today. Madhavi is the Co Founder of Vistaraku which is a venture that makes organic leaf tableware. Madhavi is a pharmacy graduate who has also worked as a pharmacist in the US. 

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The Brand Called You features a striking entrepreneur, Madhavi Vippulancha on the show today. Madhavi is the Co Founder of Vistaraku which is a venture that makes organic leaf tableware. Madhavi is a pharmacy graduate who has also worked as a pharmacist in the US. 

Madhavi has taken up several types of courses like organic and natural farming, yoga and even early childhood education. She started a composting unit in Hyderabad where she observed that there is no alternative to plastic whatsoever. Hence Madhavi along with her husband took up organic farming full time with a goal to create biodegradable products. They launched Vistaraku, a venture that offers organic leaf plates and bowls. This is not only a more sustainable option but is also very cultural.  

Madhavi shares the work that goes behind curating organic products. She shares the importance of the palash leaf that is used for making the products. And also explains why it was her prime preference. The plates and bowls are handmade by local village women and come in various sizes. The entire process excludes plastic and the products are completely biodegradable. 

Madhavi also talks about the affordable pricing of these plates and why these can be a more sustainable option for big occasions like weddings. She throws light on the increasing sustainability awareness amongst the newer generations.  

Her business stands on the core values of  biodegradability and cleanliness!

Tune in to know more about Madhavi and her environment conscious brand.

On a morning walk around their gated community in Gandipet, Hyderabad, Madhavi and her husband Venugopal Vippulancha were heartbroken to see a pile of disposable plates and cutlery dumped at a street corner. Adding to the misery of the sight was the non-biodegradable waste (milk sachets, disposable plates) that cows were feasting on. The couple started to think of an alternative option, keeping in mind the harmful effects of eating from low-cost plastic plates. This led them to consider healthy and environment-friendly alternatives, like plates made from leaves of banana or palash trees. Venugopal says, “We call them vistarakulu in Telugu.