Kavita Agarwal, Strategic Marketing & Innovation Consultant, and Whisky Marketing Specialist

Kavita Agarwal, Strategic Marketing & Innovation Consultant, and Whisky Marketing Specialist

  • Kavita Agarwal is the Strategic Marketing & Innovation Consultant, and Whisky Marketing Specialist.

 

Podcast

Overview

Branding is what people say about you when you are not in the room. It is not always about the companies we work for, it is also about our branding. The value, the skill set, and the experience we bring to the table in any field. The elevator pitch is not always required to promote our companies, but ourselves too for being in a position we deserve, to sustain in the position we hold, and to grow further to where we want to reach.

It starts with the right mindset and thoughts, and today we have a pioneer of branding to talk about its importance, enabling us to become leaders in life. Tune in to listen to this enriching conversation with Kavita Agarwal, Strategic Marketing & Innovation Consultant, and Whisky Marketing Specialist who talks about marketing whisky.

00:32- About Kavita Agarwal

  • Kavita Agarwal is the Strategic Marketing & Innovation Consultant, and Whisky Marketing Specialist.
  • Kavita is a London-based business strategist, transformation, and change agent who sees the world not as what it is but as what it could become.
  • Kavita helps businesses embrace opportunities for change, make complex decisions with confidence, and constantly challenges and reinvents business as usual to find groundbreaking ways to attain higher goals.
  • She has deep experience in engineering projects from inception to delivery, cutting through ambiguity and leading her businesses into new directions, disrupting the status quo and encouraging teams to experiment.
  • Her entrepreneurial strength, commercial nous, the bias for innovation, and flair for marketing drive clarity and help businesses and teams translate strategy into execution milestones, turning ideas into reality.

03:35- What are your core four?

  • Self-care and relationships
  • Giving back a little.
  • Feeding your passions.
  • The Future of Work- Taking all your learnings and experiences and then redeploying them.

05:47- What is the reason for the incredible growth of Malts?

  1. The long-term trend that we are seeing of premiumization of people wanting to eat and drink better.
  2. Earlier the whisky-drinking occasions used to be quite stiff ones. Now it has become a lot more casual.
  3. There is no other category that really allows you to play into the story of authenticity. It is telling people authentic stories.

15:24- How do you determine consumer taste?

  • Your life cycle and life stage influence consumer taste.
  • Where you come from, what your connections and experiences are, and how mature you are in your whisky journey, all impact consumer taste in alcohol.

RESOURCES:

You can connect with Kavita Agarwal | LinkedIn

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Profile

  • Kavita Agarwal is the Strategic Marketing & Innovation Consultant, and Whisky Marketing Specialist.
  • Kavita is a London-based business strategist, transformation, and change agent who sees the world not as what it is but as what it could become.
  • Kavita helps businesses embrace opportunities for change, make complex decisions with confidence, and constantly challenges and reinvents business as usual to find groundbreaking ways to attain higher goals.
  • She has deep experience in engineering projects from inception to delivery, cutting through ambiguity and leading her businesses into new directions, disrupting the status quo and encouraging teams to experiment.
  • Her entrepreneurial strength, commercial nous, the bias for innovation, and flair for marketing drive clarity and help businesses and teams translate strategy into execution milestones, turning ideas into reality.

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