Mitali Tandon, Founder, Morning Fresh

Mitali Tandon is a “Forbes India 30 Under 30” & Times She Untld Entrepreneur winner and the founder of Morning Fresh, India’s first natural hangover detox drink.

Podcast

Overview

“Just be prepared for uncertainty rather than constantly preparing to reach a goal”

The Brand Called You is pleased to welcome Ms. Mitali Tandon, an entrepreneur and business leader on the vodcast today. Mitali, an accomplished entrepreneur has been named in the Forbes India 30 under 30! She interestingly also has double honors in Criminology and Social Policy. 

In this interview with host Ashutosh Garg, Mitali shares her professional journey and her transition from criminology into the world of business. Ashutosh and Mitali engage in an interesting discussion about alcohol, its increasing intake by youngsters, and the significance of gin in the modern day. Mitali shares the story about her venture Morning Fresh which helps to cope with hangovers. Mitali explains the relation between body mass and alcohol consumption and states very interesting facts about the same. 

About Morning Fresh:

Morning Fresh, led by Mitali Tandon is India’s first natural hangover detox drink. Morning Fresh is a drink that has silk as an active ingredient and other supportive vitamins and antioxidants that help ADH (an enzyme present in the liver) perform to its optimum level. These natural ingredients help the liver process and break down the alcohol overnight so that the consumer is fresh by the next morning! Mitali suggests that taking a shot of Morning Fresh before going to bed is the best way to get optimum results.

Tune in to find out why you get your heavy hangovers and how you can wake up fresh after a fun night of your favorite drinks!

Profile

Forbes India 30 Under 30 & Times She Untld Entrepreneur winner. Experienced Founder with a demonstrated history of working in the F&B industry. Skilled in Creative Entrepreneurship, Market Research, Product Innovation, Business Development, and Marketing Strategy. Strong business development professional and an advocate of conscious living with a Double honors Bachelors Degree focused in Criminology and Social Policy from The University of Kent.
Experience
A Division of Healthline Private Limited
Founder Morning Fresh
January 2015 – Present (6 years 4 months)
Bangalore
– Founded and launched India’s first natural hangover detox and liver protection drink company
– Set up omni-channel distribution for the product across the country
– Specialize in disruptive marketing and category creation
– Aggressively growing the business with a clear goal to become market leaders in the functional beverage segment & build a brand with a strong focus on health & wellness.
– Always looking to connect with other start-up founders, hustlers, and those passionate about the F&B industry
Featured on: Forbes India, YourStory, Economic Times Start-Up, CNBC Awaaz, BW Distrupt, ET Health.
Samvada
Fundraiser & CSR Lead
September 2013 – December 2014 (1 year 4 months)
Bangalore
• Solely responsible for raising funds through Corporate Social Responsibility schemes, International Grants, and events. In addition to raising awareness about Samavada and their work with Dalit & Adivasi youth in the country
• Crucial in bringing on-board long-standing CSR relationships with corporates like Myntra, IBM, Linkedin, PwC.
• Built a large network of HNI’s and corporate donors that maintain contact and actively contribute to the NGO
PricewaterhouseCoopers Forensics
Financial Services Advisor
October 2012 – April 2013 (7 months)
Bangalore
– Part of the first Forensic Team at PwC India
– Responsible for fraud investigations, data analysis, public record searches on Interpol, CBI, and other databases
– High exposure in collusion schemes, anti-corruption, and money laundering cases
Education
The University of Kent
Double honors Bachelors Degree, Criminology and Social
Policy · (2009 – 2012)
Mallya Aditi International School
· (2007 – 2009)
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