N K Chaudhary, Founder, Jaipur Rugs (HINDI)

N K Chaudhary

N K Chaudhary, Founder, Jaipur Rugs (HINDI)

Nand Kishore Chaudhary, a globally acclaimed social entrepreneur, is the founder of Jaipur Rugs, one of India’s largest manufacturers of hand knotted rugs and is often referred to as ‘Gandhi of the Carpet Industry’.



Today The Brand Called You welcomes an extremely unique social entrepreneur from Jaipur, NK Chaudhary on the podcast. Chaudhary Ji is the Founder of Jaipur Rugs. It is an organization that manufactures rugs/carpets while also working towards the welfare of local artisans.  Chaudhary Ji is a widely renowned and awarded personality. He is often also called the ‘Gandhi of the Carpet Industry’! In this interview with our host Ashutosh Garg, Chaudhary Ji shares his amazing story with us. 

About Jaipur Rugs:

His venture Jaipur Rugs supports 40000 local artisans in 600 villages and 5 states. 80% of these artisans are women! His work is passion and change-oriented. Chaudhary Ji talks about the story of setting up his business and bringing it to the top. Established in 1997 with only a couple of artisans and Rs. 5000 as seed money, Chaudhary Ji scaled the business to global recognition! Jaipur Rugs received great responses from business leaders across the country. A study was also published on his socially driven business!

The impact of his work:

Jaipur Rugs not only generated profits and increased business value but transformed the lives of local artisans in Jaipur and Gujarat. Chaudhary Ji has encouraged creativity among the artisans which led to unique rug designs. The steady income has helped a large number of rural women to lead a decent, improved and empowered life. Chaudhary Ji also engaged with the tribal communities in Gujarat. He shares that they are the warmest people who have helped his business greatly.

Core Values of his Business:

The secret behind a successful and conscious business is the values the business stands on. Chaudhary Ji explains that his business relies on the values of empathy, compassion, and integrity. He shares that it is the failures that have taught him a great deal!

Tune in for a warm and enriching discussion about a business that stands out from all others!


Nand Kishore Chaudhary, a globally acclaimed social entrepreneur, is the founder of Jaipur Rugs, one of India’s largest manufacturers of hand-knotted rugs and is often referred to as ‘Gandhi of the Carpet Industry’. With just two looms and nine artisans in 1978, his journey four decades later stands at Jaipur Rugs becoming a global social enterprise exporting to over 60 countries while providing sustainable livelihood to 40,000 artisans in 600 remote villages across five states in India, out of which 80% of them are women. Management guru, C.K. Prahalad featured his revolutionary business philosophy in his globally acclaimed book -The Fortune at the Bottom of the Pyramid. Mr Chaudhary has also been termed as ‘father of modern social enterprises’ by Prof. Jagdish N. Sheth from Emory University, USA. Sheth said, “Jaipur Rugs has become a role model, that business can serve society and at the same time … can be a capitalistic institution”. In 2019, Raj Sisodia featured Jaipur Rugs and NK Chaudhary in his book, ‘The Healing Organization’ for ‘The Power of innocence’. The book highly celebrated NK Chaudhary’s steps towards healing the customers and transforming the society with love. He has won awards including the E&Y Entrepreneur of the Year Award, CNBC TV18 Emerging India Award, Social Impact Award conferred by former president Pranav Mukherjee among others. As a simple man, he is devoted to the Indian hand-knotted rug industry with an aim to position it rightly in the world and to empower its real owner and creator – the Indian weaver. His philosophy of totality, inclusion and for-profit solutions to society are widely discussed.

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