Ashish Srivastav, Founder, and MD, Sajhi Mitti

Ashish Srivastav, Founder, and MD, Sajhi Mitti

  • Ashish is the Founder and Managing Director of Sajhi Mitti.
  • He has earlier spent several years in the pharmaceutical world.




Urban farming has been around for decades. Now, it’s becoming more popular as people are realizing the need to reduce food miles and the environmental impact of raising animals, and the use of fertilizers and pesticides. While it sounds great in theory, the reality of farming in urban areas is not as easy. As this episode will show, you will find there are a number of challenges faced by urban farmers. Ashish Srivastav, Founder and MD, Sajhi Mitti talks to us about regenerative farming in depth.

00:32- About Ashish Srivastav

  • Ashish is the Founder and Managing Director of Sajhi Mitti.
  • He has earlier spent several years in the pharmaceutical world.

00:44- The journey from the pharma world to agriculture

  • I started my journey in pharmaceutical industrial sales.
  • The first round of the pharmaceutical industry that way back in 1995.
  • I, therefore, went over to serve in numerous leadership roles in top pharma and medical devices companies spread across India, China, and the Asia Pacific region for almost 25 years.

01:35- What is the meaning of Sajhi Mitti?

  • Sajhi Mitti is a Hindi word that means ‘Shared Earth’.
  • It is our business model as well as the concept of doing agriculture.

02:02- Work of Sajhi Mitti and motivation behind starting the venture

  • My motivation was very simple, it was the opportunity, the sheer size of the opportunities was just massive.
  • Almost 70 percent of Indians are into agriculture.
  • The opportunity to create social impact, and the ability to create a climate impact, one of the biggest problems that our planet is facing today through agriculture is enormous.
  • We help marginalized farmers move towards regenerative agriculture and therefore produce the healthiest of crops.
  • We help urban families consume this healthy produce.

06:04- What goes into farming turmeric, and what are the roles that you play?

  • We do value ads at two levels. One is at the growing. Now, growing of turmeric using chemicals is a very different kind of process.
  • Growing the turmeric using regenerative farming is a totally different construct.
  • We believe that nature has all the nutrition available for the plants in the nature itself.
  • We train the trainer. We have a mandate to cover about fifty thousand farmers across Maharashtra.
  • We train 50 farmers, handhold them for one year, they become expert trainers, and then they handle 50 further.

09:09- Organic Farming vs. Regenerative Farming

  • Organic farming essentially does not use external chemical fertilizers and pesticides, but they still use organic pesticides, and organic fertilizers, and it’s a problem in itself.
  • In our regenerative farming, we essentially regenerate the soil, hence the name regenerative farming, and it requires no external inputs, not even organic fertilizers, pesticides.


You can connect with Ashish Srivastav- LinkedIn

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Thanks for listening!


  • Ashish is the Founder and Managing Director of Sajhi Mitti.
  • He has earlier spent several years in the pharmaceutical world.

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