Kriti Mukherjee, Marketing and Communications Professional
- Kriti Mukherjee is a marketing and communications professional.
- And she has over two decades of experience
Podcast
Overview
Brand building is a dynamic process that requires a cutting-edge solution addressing the specific needs of a target audience. Successful marketing involves consistent messaging, strategic adaptation to digital platforms, and a deep understanding of cultural nuances to resonate with diverse markets. In this episode of the brand called You, Kriti Mukherjee shares some very interesting insights on the evolving world of marketing and branding.
00:33- About Kriti Mukherjee
- Kriti Mukherjee is a marketing and communications professional.
- And she has over two decades of experience
04:14- What in your view are some of the common challenges many brand owners or companies face when it comes to building their brand?
- One of the challenges that large firms have with various departments and subsidiaries is that they do not represent the entirety of their brand in equal measure.
- Another problem is that the people in the departments that are less represented, get demotivated and it kind of finally starts to show in their work or in the kind of pride they hold about the firm.
- Startups look for shortcuts because they want to impress their funders. That is a very short-term view of marketing and it does not bring in the vision that one their brand should have for itself.
16:01- How are you and your customers, your clients using analytics, to build strong communication messages for your brands?
- Marketing is creativity and analytics in equal parts because you need creativity to give birth to your brand and to make it thrive. But to make it thrive you constantly need to go back to performance indexes.
- The moment your content is published you need to check the analytics there constantly to see what is working, what is not working, what kind of audiences you are attracting, and which kind of content is resonating with your audience.
- It’s the same thing with a website or if you’re using digital Google ads, etc. The good thing is they all give you massive reports. And as a marketer, you have to have the skills to deep dive into those reports and see what’s working and what’s not.
RESOURCES:
Learn more about Kriti Mukherjee: LinkedIn
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Profile
- Kriti Mukherjee is a marketing and communications professional.
- And she has over two decades of experience
