Atul Raja, EVP Global Marketing, Wadhwani Foundation
Atul is an avid columnist in leading publications and has been extensively awarded for marketing initiatives over the years.
Brand Identity is the strongest tool of a business. The world functions on good impact and the power of consumers. Global markets are becoming more consumer-centric and brands are tailoring their products according to consumer demands. In a highly competitive situation like this, standing out uniquely makes a brand relevant and desirable for the consumers.
Today on TBCY we have with us a marketing guru and professional who has spent quite some years building brands and market strategies. We are pleased to welcome Atul Raja to the podcast.
Atul is the EVP Global Marketing of the Wadhwani Foundation. He has been awarded for his marketing initiative several times.
About Wadhwani Foundation:
Atul talks about his venture and the efforts that he has put in making it relevant over the decades.
Wadhwani Group is a global nonprofit that works towards creating high-value jobs. It has been functioning successfully for the past two and a half decades and has helped several people globally.
“It works to create high-value jobs. That’s the mission of the foundation and it does it through large value initiatives. Large scale initiatives in the fields of entrepreneurship, in the field of developing small businesses, innovation, and skills development.
We are not a funding organization. We are a 100% philanthropic organization. In fact we discourage any outside funding to come inside the foundation because we don’t want to dilute our mission. But most of our investment goes into our own programs. Our programs have two basic pillars -one is knowledge creation and the other is program management.”
As a professional who has a striking brand strategy background, Atul takes us through the vital details of brand building. He believes that unique and consumer-centric strategies work best.
Atul asserts that brand building is a painstaking task and a never-ending journey. Hence rewiring effort with time and market dynamics is one of the most important aspects of brand building. He talks about the strategies of giant brands like Apple and Starbucks. He also gives some very interesting insights and facts about Starbucks’ marketing strategies.
Further, into the conversation, Ashutosh and Atul discuss the changes that the newer generations are bringing about and how their aspirations can be managed.
He believes that honesty and integrity are important for entrepreneurs and that businesses should function ethically. To aspiring entrepreneurs, Atul advises that they should not let failure deter them. One of the key tenets of entrepreneurship is how one overcomes failure!
Tune in to know more about Atul and his incredible journey
Atul spearheads the marketing activities of the Wadhwani Foundation globally. His career has been replete with launching and managing leading FMCG brands like Airtel, Royal Challenge, Matiz, TATA Indicom, Videocon, Sansui, and Kenwood, and he has 25+ years of experience across leading organizations like Bharti Airtel, TATA Teleservices, Shaw Wallace, Videocon, Bennett & Coleman, Biocon, and Daewoo Motors.
Atul is an avid columnist in leading publications and has been extensively awarded for marketing initiatives over the years. He has honed his marketing and managerial skills from Wharton Business School – University of Pennsylvania, Marcus Evans – London, Indian School of Business (ISB)-Hyderabad, Indian Institute of Management -Bangalore (IIMB), and Tata Management Training Centre – Pune (TMTC).