Jan Stanovnik, Founder and CEO, ABBA Nutrition Ltd
- Jan is the founder and chief executive officer of ABBA Nutrition Limited.
- He has over 33 years of business experience living and working in Slovenia, Canada, the UK and the United States.
Podcast
Overview
Grounded in research and development, the nutrition and wellness industry is witnessing a surge in science-driven formulations. Companies are collaborating with influential scientists to create products that not only meet regulatory standards but also deliver tangible benefits to consumers. In this episode of The Brand Called You, Jan Stanovnik, the founder and CEO of ABBA Nutrition Ltd, shares his entrepreneurial journey and the strategies that set his company apart in the highly competitive nutrition industry.
[00:36] – About Jan Stanovnik
- Jan is the founder and chief executive officer of ABBA Nutrition Limited.
- He has over 33 years of business experience living and working in Slovenia, Canada, the UK and the United States.
07:26- What strategies do you use to create this differentiation in the mind of the customer?
- We engage with customers by providing advice and aim to build a relationship by following up regularly, checking progress, and offering assistance even beyond the initial interaction.
- This personalised approach allows the company to tailor advice and follow-up discussions based on individual customer needs and progress.
- We are dedicated to customer success and creating a unique selling proposition that goes beyond the product itself.
13:58- How do you handle the responsibility of potentially impacting the health and well-being of your customers?
- First of all, you have to have good people in the company.
- Secondly, every product must be tested by independent laboratories to ensure the safety of every product.
- I’m personally involved in monitoring company comparisons of our products with others and seeing how it’s going to the market.
- Of course, there is a responsibility also on the side of customers, and that is they are consuming the product properly.
RESOURCES:
Learn more about Jan Stanovnik: LinkedIn
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Profile
- Jan is the founder and chief executive officer of ABBA Nutrition Limited.
- He has over 33 years of business experience living and working in Slovenia, Canada, the UK and the United States.
