Navkiran Brar, Founder & CEO, Estoot, An ad agency specializing in video content creation for brands
- Navkiran Brar is the Founder & CEO of Estoot, An ad agency specializing in video content creation for brands.
- She earlier had founded Offroads India, which is a travel company.
Podcast
Overview
In this episode of The Brand Called You, Navkiran Brar talks about video content creation for brands and digital advertising. Navkiran covers leveraging AI for advertising, the shift from TV to digital video, and the rise of short-form video content. She further talks about balancing creativity and performance in ads, the importance of data and testing different video elements, and ethical considerations around inclusive casting. She shares her vision for Estoot’s future growth into new markets and advice for brands on embracing video advertising.
00:34- About Navkiran Brar
- Navkiran Brar is the Founder & CEO of Estoot, An ad agency specializing in video content creation for brands.
- She earlier had founded Offroads India, which is a travel company.
- Navkiran is an Advisory Board Member at NYSSCP.
07:24- How do you ensure a video aligns with the values of the brand and the messaging?
- The brands we work with typically know what they stand for, and their target market, so it is easier as they have a clear vision of who they want to sell to.
- Smaller brands may be unsure of their brand identity or target customer so we work closely with them to determine their look and feel through aspects like casting, stylistic choices, etc to best reflect the product.
- When creating an advertisement, all the visual elements from fonts to colors should come together cohesively so that viewers can discern which brand is being advertised.
13:09- What are some of the leadership lessons you learned through your journey?
- Clarity is key – brands need to be very specific about the desired consumer action whether that is downloading an app, signing up for a newsletter, or making a purchase.
- Creating urgency through limited-time offers or discounts can effectively compel consumers to take action more quickly.
- We test different calls-to-action and messaging in ads to see what resonates best with the target audience – this could be different calls to download, buy now, etc.
RESOURCES:
Learn more about Navkiran Brar: LinkedIn
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Profile
- Navkiran Brar is the Founder & CEO of Estoot, An ad agency specializing in video content creation for brands.
- She earlier had founded Offroads India, which is a travel company.
- Navkiran is an Advisory Board Member at NYSSCP.
