G. Riley Mills, Co-founder of Pinnacle Performance Company & Emmy Award-winning Author

G. Riley Mills, Co-founder of Pinnacle Performance Company & Emmy Award-winning Author

  • Mills shares his small-town Minnesota roots and early love for stories.
  • A drama teacher and a prolific playwright guided him toward discovering a storytelling structure he still uses.

Podcast

Overview

In this episode of TBCY, host Ashutosh Garg sits down with Emmy award-winning writer, producer, and author G. Riley Mills, co-founder of Pinnacle Performance Company. The conversation dives deep into the art of storytelling, its impact on leadership, and the evolution of communication in a technology-driven world. Here’s a rundown of the key moments from the episode!

00:01:05- What inspired G. Riley Mills to pursue writing and production—and how did his theater background shape his approach?

  • Mills shares his small-town Minnesota roots and early love for stories.
  • A drama teacher and a prolific playwright guided him toward discovering a storytelling structure he still uses.
  • Emphasizes that great storytellers are made, not born.

00:03:11- Was there a defining moment when communication became his life’s work?

  • The founding of Pinnacle Performance Company.
  • The decision to transfer acting techniques—body language, voice, emotional influence—into leadership and executive settings.
  • Reference to Erving Goffman’s concept of “social actors.” and adapting delivery for different audiences.

00:06:48- What do leaders consistently get wrong about communication?

  • Failing to understand the perspective and priorities of their audience.
  • Introducing the concept of the “prism of priority”.
  • Mistakes: Not tailoring messages and not meeting team members where they are, especially across generations (like Gen Z).

00:09:27- How does cultural context impact communication?

  • Introduction of Pinnacle’s three-step method for influential communication:
  • Analyze your audience.
  • Identify the desired action or outcome.
  • Modify delivery (drawing from acting techniques).
  • The need for cultural sensitivity and adaptation.

00:10:32- What role does authenticity play in effective communication?

  • Authenticity is crucial; people crave authentic leaders and voices.
  • The importance of keeping accents and personal uniqueness.
  • Concerns about AI-generated communication losing personality.

00:12:10- How has technology changed communication?

  • COVID-19 drastically impacted in-person and virtual interactions.
  • Adapting presentations for virtual platforms—shorter, more interactive sessions.
  • Audience attention spans are shorter; storytellers must quickly hook their listeners.

RESOURCES:

Learn more about G Riley Mills: LinkedIn 

Enjoyed this podcast?

Why do most leaders get communication wrong? They forget it’s about the other person, not themselves! G. Riley Mills says: “Everyone hears through their own prism: wants, needs, priorities. If you don’t tailor your message, you won’t move them to action.” Share your thoughts in the comments and spread these insights with friends!

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  • Mills shares his small-town Minnesota roots and early love for stories.
  • A drama teacher and a prolific playwright guided him toward discovering a storytelling structure he still uses.
  • Emphasizes that great storytellers are made, not born.

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