Lydia Michael, Entrepreneur, Speaker, Consultant, and Author
- She is an entrepreneur, author, and speaker.
- She is the owner of Blended Collective
Podcast
Overview
Marketing and Branding have become an inseparable part of any business. Brands have a lot of competition these days and also a lot of opportunities and markets to tap into. A lot of brands stay relevant for a longer period of time while some die within a few years. One of the key aspects of building a lasting brand is to connect with your consumers. Today we have with us Lydia Michael to share her expertise in branding.
About Lydia Michael
- She is an entrepreneur, author, and speaker.
- She is the owner of Blended Collective.
- She is a multicultural marketing and brand strategist.
- She is the author of the book “Brand Love”.
02:35- What is Sensorial Marketing?
- We use our senses all day every day. Be it in daily life or in business or specifically in marketing.
- The more senses are involved in any experience, the more memorable that experience becomes.
- The part of the brain that processes scent is the same part of the brain that processes memory.
- These are a few reasons why the senses are such a crucial element in outstanding marketing.
06:08- What are some good techniques of storytelling?
- I think storytelling is what resonates the most with people when the story seems real and relatable.
- As for the techniques of storytelling, it is a very subjective matter because the audience that we cater to might differ and the person telling the story might also be different.
- With that being said, the most important aspect of storytelling is that we should be authentic if we want to build a long-lasting brand and actually form a genuine connection with our consumers.
13:47- How can a brand maintain the connection with consumers over time?
- In order to stay relevant, the only thing anyone can do is keep evolving because we all know change is the only constant.
- My customers might prefer something specific today but their preferences might change over time.
- So, we have to keep evolving with the market according to their evolving preferences and market our products accordingly if we want to maintain our connection with our consumers over a long period of time.
RESOURCES:
You can connect with Lydia Michael | LinkedIn
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Profile
- She is an entrepreneur, author, and speaker.
- She is the owner of Blended Collective.
- She is a multicultural marketing and brand strategist.
- She is the author of the book “Brand Love”.
