Vishy Viswanand, Deputy MD, Max Life Insurance

Vishy Vishwanand

Vishy Viswanand, Deputy MD, Max Life Insurance

Vishy Viswanand, Deputy Managing Director of Max Life Insurance has been in the financial services for over 25 years. He may look like a millennial, but has a bank of knowledge and experience.

Podcast

Overview

Vishy Viswanand is Deputy Managing Director of Max Life Insurance, India’s largest non-bank promoted private insurer with an Assets Under Management of over Rs. 40,000 crores, annual revenue of over Rs. 12,000 crores and profits after tax of Rs. 600+ crores. 

As a Founder Team Member of Max Life, Vishy has managed a variety of portfolios, both in core distribution and distribution enablement. He is credited with acquiring and launching India’s #1 non-captive bancassurance partnership‎ with Axis bank in 2010. Post that, he led the Products division and championed customer retention initiative to steer the company through two large transformations. During this period, the company witnessed significant improvement in market share and also became a leader in customer retention across the sector.

He has 26 years of experience in financial services in India, of which 16 years have been with Max Life Insurance and the previous 9 years with ANZ Grindlays Bank. He talks to us about starting Max Life, how people are the most important asset of an organization and his diverse interests. 

Profile

V (Vishy) Viswanand is Deputy Managing Director, of Max Life Insurance, India’s largest non-bank promoted private insurer with an Assets Under Management of over Rs. 40,000 crores, annual revenue of over Rs. 12,000 crores and profits after tax of Rs. 600+ crores.  He is a member of the company’s Executive Management Committee and reports to the Vice Chairman & Managing Director.

As a “Founder Team Member” of Max Life, Vishy has managed a variety of portfolios, both in core distribution and distribution enablement. He is credited with acquiring and launching India’s #1 non-captive bancassurance partnership‎ with Axis bank in 2010. Post that, he led the Products division and championed customer retention initiative to steer the company through two large transformations. During this period, the company witnessed significant improvement in market share and also became a leader in customer retention across the sector.

He has 26 years of experience in financial services in India, of which 16 years is with Max Life Insurance and 9 years prior was with ANZ Grindlays Bank. His wife is an executive life coach and they have a son who is freshman at the University of Pennsylvania. Vishy is an avid oil-on-canvas painter, loves playing tennis and practices yoga and is a certified advanced SCUBA diver.

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