Yuktie Jhangiani Verma, Founder, Kosha

Yuktie Jhangiani Verma, Founder, Kosha

Yuktie Jhangiani Verma is the Founder of Kosha, a global winter clothing brand.  



“Follow your dreams, even if it’s unconventional!”

Today, The Brand Called You welcomes a very accomplished entrepreneur from Dubai Yuktie Jhangiani Verma. Yukti is the Founder of Kosha, a global winter clothing brand. She is also a certified mountaineer. 

In conversation with host Ashutosh Garg, Yuktie shares her professional journey and shares what makes her the grounded individual that she is today. Yuktie enlightens the audience with the concept of solo traveling and talks about how traveling led her to start her business- Kosha. A brand that provides lightweight and feasible winter wear. She talks about the products that her venture provides and how they stand out from traditional winter wear brands. Yuktie also highlights some challenges that she faced while building her brand.

A mountaineer, Yuktie shares some very interesting anecdotes and explains how her experience in the mountains impacts her life and business. She believes in bouncing back in the face of failure. Her hard work and virtues have led her to build a brand that is unique and successful.


Yuktie founded Kosha because she wanted her family business in clothing to transition to a global brand. With the frequency of travel increasing, there were many gaps identified in travel clothing; eg: a temperature-regulating base layer, woollen socks that keep you warm without changing the shoe size and more. After 2 years and product testing in extreme conditions, Kosha’s clothing has been worn by the Indian Air Force on their summit to Mr Vinson in Antarctica. Travellers have given fantastic reviews from their travels to Sweden, Canada, France, UK, Croatia to name a few. Kosha has 2 stores in Bombay. The collection is also available on Kosha.co, Amazon, Myntra. Yuktie is a certified mountaineer from the Himalayan Institute of Mountaineering. Climbing has taught her many business lessons, one of them is to never give up. It is her dream that Kosha has the largest clothing share in a travellers’ wardrobe, to clothe the Indian Winter Olympic Team and maintain the personalised customer service. She wants to start a business in Ice cream sometime. On her bucket list is a road trip along with the countries that are part of the Silk Route. She blogs at yuktiesays.co. Yuktie has been instrumental in setting up the digital road map for Kosha. She consults on aspects of Content Marketing, SEO, Performance Marketing, building a blog, keeping ROI in focus.

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