Abhijit Basu, founder of ABM Communications, talks about how his passion foe painting led him to advertising with some of the big agencies and then founding his own in 2003. Moreover, he stresses upon why the traditional media will continue to grow and the only way for new age media to thrive is by means of collaborating with the traditional forms of advertising.

 

He gives insights upon the importance of emotions associated with successful advertising. Further, he even explains the right way of launching and nurturing a brand, sustaining brand image and the exclusive challenges faced by the advertising sector today. He also emphasises the importance of courage for all entrepreneurs and maintaining a difference between emotions and awareness as well as the need for having a back up plan.

 

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