Kathleen Ross| Fractional Chief Marketing Officer & Founder| Style Your Career|
- I am a Chief Marketing Officer and award-winning creative leader with more than 15 years of experience building brands.
- I have helped companies, from startups to Fortune 5000 enterprise organizations, scale their businesses and build outstanding marketing teams at all stages.
Podcast
Overview
Marketing plays a crucial role in brand building by creating awareness, shaping perceptions, and establishing a strong presence in the minds of consumers. Imagine a world where creativity knows no bounds, where innovation and inspiration flourish in every aspect of life. It’s a place where artists, inventors, and dreamers come together to shape a future limited only by their imagination. Meet Kathleen Ross, a seasoned and innovative marketing powerhouse who has left her indelible mark on the industry. Hailing from Miami, Florida, USA, Kathleen is not just your ordinary marketer; she is a fractional chief marketing officer (CMO) and the visionary behind Style Your Career.
00:33- About Kathleen Ross and her journey.
- I am a Chief Marketing Officer and award-winning creative leader with more than 15 years of experience building brands.
- I have helped companies, from startups to Fortune 5000 enterprise organizations, scale their businesses and build outstanding marketing teams at all stages.
- I have had the pleasure of working with some of the world’s most iconic brands while leading the marketing team for Modern Luxury, including Vera Wang, Oscar de la Renta, and Kettle One.
- Acting as your fractional CMO or Chief Brand Officer, I can help lead and assess your current marketing team as an interim leader, develop your marketing strategy and, or take an initiative across the finish line as a contract project.
06:54- What goes into building a successful brand?
- A brand needs to be grounded to resonate with the people it is going to serve.
- Your WHY should connect to the person using your brand.
- The messaging should resonate with the consumers.
23:40– Lessons from the conversation.
- Traditional path is not the only path.
- Embrace failure and learn.
- Always be a student and keep learning.
RESOURCES:
You can connect to Kathleen Ross | On LinkedIn
Visit: https://www.styleyourcareer.com/
CONNECT WITH US:
Website: www.tbcy.in
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Chingari: https://chingari.io/tbcypodcast
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Profile
- I am a Chief Marketing Officer and award-winning creative leader with more than 15 years of experience building brands.
- I have helped companies, from startups to Fortune 5000 enterprise organizations, scale their businesses and build outstanding marketing teams at all stages.
- I have had the pleasure of working with some of the world’s most iconic brands while leading the marketing team for Modern Luxury, including Vera Wang, Oscar de la Renta, and Kettle One.
- Acting as your fractional CMO or Chief Brand Officer, I can help lead and assess your current marketing team as an interim leader, develop your marketing strategy and, or take an initiative across the finish line as a contract project.
