Gayatri Gandhi, Founder, Joy Factory

“I nourish to flourish and raise to praise”

On today’s episode of The Brand Called You, we have with us a very accomplished entrepreneur and a professionally certified KonMari consultant, Ms. Gayatri Gandhi. Gayatri is the Founder of Joy Factory, a clutter management company. Her company helps individuals organise and establish a tidying process for their premises. She has worked with Discovery as a Manager for Factual Clutter which initially gave her the idea of staying up her own decluttering venture. The final and most important inspiration for her startup has been a very renowned book by Marie Kondo. In which she talks about the skills of decluttering and how it affects our lives. And to follow Marie’s path, Gayatri went to New York, trained under Marie Kondo herself and became India’s first KonMari consultant. Her company Joy Factory, offers the clients solutions based on the KonMari method. In this very interesting conversation, Gayatri explains who actually needs decluttering and how clearing up mess can have positive effects on one’s personal life. She talks about the attachment that Indians have with their items and why it’s difficult for us to let go of old items. Gayatri also throws light on a formula called C2S2 which is derived by her at Joy Factory and how it helps her clients. She explains the importance of reflecting gratitude towards used items and letting them go. And how mere gratitude can have various positive effects in personal life as well. Gayatri also talks about the importance of decluttering the mind. She is a strong believer of having the power to make a change and advises everyone else to have the same belief in themselves.  The satisfaction that she derives from helping others, is her definition of success!