Suhel Seth, CEO of Counselage

Suhel SETH is the CEO of Counselage, which is a branding and marketing consultancy. He advises Chairpersons and CEOs across the globe. He has been the principal brand advisor to MNCs who are either looking at entering India or are in India and facing headwinds either from a brand perspective or a corporate issue.

“When you build brands, you build them for the long term. When you sell brands, you sell them for the short term.” – Suhel Seth In this episode, Ashutosh Garg engages in a thought-provoking conversation with Suhel Seth, Founder and Managing Director of Counselage, a branding and marketing consultancy firm. Suhel is an advisor to many multinational companies including Vodafone, Coca-Cola, Tata Trust, and Mahindra & Mahindra. He is the author of three national bestsellers. Suhel Seth shares with us the three key milestones in his life. The illustrious consultant talks about his venture Counselage and discusses his transition from advertising to consulting. Suhel elucidates what it takes to build a strong and successful brand. The quintessential marketing/ branding man shares strategies that will help brands adapt to and survive in the digital world. He opines about how e-commerce will change the future of brands. In the section that follows, Suhel talks about his national bestsellers and his plans about continuing in the theatre. “Success, wealth, and weight are overrated attributes”, comments Suhel on the definition of success. Before concluding, Suhel shares with us his learnings from his biggest failures. Tune in to learn more.

Suhel Seth, CEO of Counselage

Profile

Suhel SETH is the CEO of Counselage, which is a branding and marketing consultancy. He advises Chairpersons and CEOs across the globe. He has been the principal brand advisor to MNCs who are either looking at entering India or are in India and facing headwinds either from a brand perspective or a corporate issue. Amongst these MNCs is the entry strategy for Vodafone, Dassault and Diageo. Suhel was the principal force and advisor to Coca Cola when in 2000, they were targeted for pesticides in their products, which led to both a Governmental and public upheaval for the brand. He organized many outreach programs which included the setting up of an Advisory Board as also an Environment Council.

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