Soumya discusses the importance of having a clear brand purpose. He talks further about a brand providing a meaningful benefit to the consumer.
Category Archives: Industry
In the conversation with our host, Sam explains the term risk and how they identify and deal with it. He also tells us about the challenges he faced and the lessons he learnt during his life at MitKat.
Tushar’s views on the belief that cinema hall owners make more money from food than exhibiting the film.
Michelle tells us that she always loved words, so she was sure that she is going to make her career in uncovering meaning in some way or the other, she just couldn’t pinpoint anything. After some time, she discovered her love for journalism as she was always very curious and wanted to uncover the meaning of things.
Swati starts her discussion by explaining the core value of marketing communications, understanding and sticking to the core value a business and its employees relate to. She feels it is important to make information personalised to have more impact. Believing in “less is more”, she advises on refraining from sending out too much information.
Tanvi calls personal branding a mosaic of 11 factors, with thought leadership being the prime one. She feels that social media is a great platform for building personal branding, but it also depends on the target audience.
Mr. Scott Mordell is a very interesting personality. He is the former CEO of the Young Presidents’ Organisation (YPO). He had joined the organisation at the age of 33 as a member. He has served the YPO as a CEO for ten years from 2010-2020, which is the longest in the history of the YPO. He is currently the CEO of The Florida Group.
Colby talks about his motivation to write the book to find a channel to share his life experiences and challenges. He says that it is imperative to understand that life is not about the problems but about building life back.
He tells us that Fast Track is ambition sensitive, that is why their target is not the company but the CEOs who are committed to fulfill the maximum of their personal potential.