Category Archives: Singapore

I am a registered management consultant who specializes in reducing the risk for VCs/investors in their startup investments by addressing the major cause of startup failure – building products for which there is no real or meaningful market.
My focus is to help start-ups understand what business they are REALLY in (usually they think from a ‘product’ perspective), how to find and leverage their unique point of difference, and how to create a compelling brand that will stand out to the people most likely to buy their product or service.

I have more than 30 years of experience in marketing and digital advertising; I am an accomplished, multi-disciplinary professional: a creative director, author, public speaker, and mentor to budding talent.