Ruqya Khan, Founder, Smiletastic, a S M I L E strategist

Ruqya Khan, Founder, Smiletastic, a S M I L E strategist

Ruqya is the Founder of Smiletastic. Ruqya is known for her S.M.I.L.E. strategy and coaching. Ruqya gives a very compelling meaning to the word ‘smile’



It is often said that smiling can make even difficult things seem easier. While it is scientifically proven that smiling releases stress-busting endorphins in the body, how often do we find ourselves smiling throughout the day? 

Today The Brand Called You features a very unique woman from the Middle East. We have with us Rukya Khan. Ruqya is a Coach. She is the Founder of Smiletastic, and is a SMILE Strategist. In this very heartwarming conversation with our host, Rukya shares the story behind her unique profession.

When asked who a smile strategist is, Ruqya replied,

“Smile Strategist is me! Because I haven’t met another smile strategist. The reason I call myself a smile strategist is because I have an acronym for the word smile. Which is the brand. Which is me.”

Ruqya gives a very compelling meaning to the word ‘smile’. She describes it as a base for the work she does. She explains how smiling can reduce stress levels in our body. Further into the conversation, Ruqya talks about disrupted happiness. She rightly holds the opinion that as we grow up, our happiness is often disrupted by external factors.

As a Life Coach, she gives a very beautiful explanation to her role:

“To me, I see a Life Coach more as a lantern. So if a client was in a situation where they are lost in a dark cave, the life coach would walk in as a lantern. So that they can pick up along with them and walk through that dark space. “

Ruqya leads her life on the strong values of authenticity and kindness. She is inspired by her children to do more each day.

Very interestingly, the name of her venture Smiletastic, was given by her daughter!

Tune in to know the incredibly welfare-oriented work Ruqya is doing. 


As a Life Coach who has been working with words since August 2000, I understand the importance of communication and what we say to ourselves. In a conversation I listen beyond what is said.
I am a Master Practitioner of Neuro-Linguistic Programming, Hypnosis and Time Line Therapy®, an ICF certified Coach, a Mindset Trainer, a TEDx Speaker and an internationally honoured change maker.
Most of us live in a world where there is a gap between what we have and what we want. Inner dialogue and pattern clearing are essential so that we can move forward and step into our greatness.
Let’s work forward together with a 😊 SMILE! 😊 What is my S.M.I.L.E.™ strategy?✔️ It is a MINDSET training tool✔️ It is a 5 step process to get you from feeling stuck to unstuck.😊 How can my S.M.I.L.E. strategy be used?✔️ It works in any area of life: at work, in academics, in relationships and even with health.✔️ It addresses subconscious limiting beliefs and disrupted pursuits of happiness.✔️ It builds better relationships through effective communication, better utilization of resources and enhanced outlook of life.

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