Shan Jain, Chief Strategy Officer, Madison Media

Shan Jain, Chief Strategy Officer, Madison Media

28+ years in the Communications Industry with Advertising and Media Companies.

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“There is a lot of science that is being added to the art of advertising”

Today on The Brand Called You we are joined by the Chief Strategy Officer of Madison Media,Shan Jain. She completed her masters in Operation Research in 1992 and continued as a mentor and advisor to various technological start-ups like Pharma and Fin-tech. 

In her 28 years of experience, she has mastered the understanding of consumer insights and making them actionable. She has a triple ‘P’ effect(Platform, Purpose and People) which helps her get a better understanding of the business and marketing mindset.  As a CSO, she works towards building strategic alliances and encouraging the importance of integrated planning in the field of Media. A very firm believer of women empowerment, Ms.Jain states that the gender balance in the advertising and business industry still needs a lot of development.

She believes that when a strong support system of people and forces are harnessed together, there are no barriers in the journey of success!

28+ years in the Communications Industry with Advertising and Media Companies. A business leader with demonstrated results, in building and transforming companies, by re-engineering their consumer experience. Mentor & Advisor to various technology start-ups across Pharma, Fintech, MarTech, and AdTech. A business-building-marketing-mindset, I believe that transformation is in equal parts Invention, Evolution, and Disruption. I’m radically data-driven and obsessively consumer-centric and with an inherent ability to join the dots, “Innovation” is at the center of my thinking. A strong believer in organizational culture and successful at rallying teams to deliver results. I believe, passion and an eye for detail are two key ingredients in building client confidence and that, to make a difference, you have to start from the bottom. Worked across multiple industries and specialist in the FMCG sector, worked on HUL and GSK, the largest FMCG accounts in India. Awarded the “Best Client Leader of the Year 2015” in the prestigious “Exchange for Media” awards A travel enthusiast, I embrace life with both arms, A spiritual being living a human existence, I believe that I am because we are! Specialties: Business Transformation, Strategic Comms Planning, Integrated Media Solutions, Large team management, New Business Development, Innovative thinking and Winning awards.