Shesh Kulkarni started his career with Intercraft, and not feeling the excitement he had hoped for, shifted his career in the direction of consulting and recruitment. The entire field was of great intrigue to him and the idea of people’s business fascinated him. As one of the senior executives in this profession, here he talks to us about the changes in the supply chain and distribution networks in India, the changes that have taken place in the minds of consumers, the importance of strategising and the need for customer driven planning.

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