The pandemic has proven that businesses that need to stay in the market must give back to society in any way possible. Tune in to this episode of The Brand Called you and learn how businesses can continue to earn profit for a longer period of time with Prof Alex Edmans.

Alex is a professor at London Business School and the author of “Grow The Pie”, a book that was featured in The Financial Times list of Business Books of the Year for 2020. In this episode, Alex talks about the importance of purpose in building a profitable business. Alex opines that companies that serve society end up being more successful in the long run. Tune in and learn more about how businesses can become more socially responsible.

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