OTT (over the top) platforms are taking over the world! OTT platforms have outrun the traditional cable and broadcast networks. Netflix, AmazonPrime, Hotstar, Disney plus, etc are some of the renowned OTT platforms that are used and appreciated globally. In India, another growing over-the-top platform is MX Player! Initially an offline video player, MX Player is now an online establishment that streams a number of shows, movies, sports, and games! Today on The Brand Called You, we have the Senior VP of MX Player Ms. Mansi Shrivastav. And in this interview, Mansi tells us all about the working of this platform and how OTT platforms have changed the traditional television business. Watch the full episode to know more!
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