Tom Allen, Founder, The AI Journal
AI enthusiast. Featured in Forbes, Harvard Business Review, Business Insider, Yahoo! Finance, MarketWatch, Reuters. The AI Journal has been labeled as the fastest-growing new media company ‘you need to watch’ and ‘most admired media brand’.
With a huge experience, knowledge, and wisdom in the corporate field, in the HR roles, and as an Executive Coach, Tracy J Edmonds is our guest for today’s episode where she talks about her journey, the challenges she helps people she coaches to overcome, her book and a lot more.
Tune in to get inside and listen to this successful woman from the US helping others succeed.
About Tracy J Edmonds
The owner of TJE coaching and consulting, Tracy Edmonds guides women, especially black women to achieve success in the corporate world. After working for more than 20 years in an insurance company, she switched to human resources and achieved many milestones during this time. She is a corporate certified coach helping women lead their careers. She has also authored a book titled- Wild Hair- A Courageous Women’s Guide to a Bold and Authentic Career.
What brought her to coaching?
Being the oldest child in her family, Tracy says, she has always been into coaching telling people what to do. When she stepped up into the leadership role in her corporate career, there too women came to her asking for guidance. This led her to be a professional coach and do what she had been doing already officially.
She says that she didn’t have any plan to become an entrepreneur as such, but while she left the company to find a role as an HR head, things played out in different ways and brought her in a different direction. And finally, she figured out a way to do what she loves.
What are the challenges that women of color face that you work with?
There are many challenges that women face. The biggest of which is being seen as valuable. As Tracy says, “When you’re the only woman in the organization sitting at the high levels, especially if you are the only black woman sitting at the table, as I often was, many times you’re not seen. “ And that’s what Tracy helps women solve, she helps them solve this issue and find a way to get their voice heard in the organization.
Tracy agrees that though there has been some awakening in the minds of people, there are still biases and stereotypes toward women of color that need to be overcome. According to Tracy, it would take time as “It takes a lot to change the culture”.
There is a lot more in the conversation that Tracy talks about. She shares about coaching methods, how she coaches her clients, and what a person should look for in a coach. She also elaborates on what she believes to be the most important thing to see transformation in yourself- authenticity.
Tracy talks a bit about her book as well and covers in detail every question asked about coaching and her journey. So, make sure you listen to the conversation or you’ll miss out on the insightful stories and some great pieces of advice.
AI enthusiast. Featured in Forbes, Harvard Business Review, Business Insider, Yahoo! Finance, MarketWatch, Reuters. The AI Journal has been labelled as the fastest-growing new media company ‘you need to watch’ and ‘most admired media brand’.
Built The AI Journal from my bedroom in Feb 2020. As of today we have a 400k+ monthly web audience and serve startups, SMEs, and publicly traded companies with research & advisory and consulting services.
Board Advisor to Alphalake AI. Alphalake AI supports the healthcare sector by giving a better Digital Patient Experience through RPA and Intelligent Automation.
Love to take calculated risks while protecting the downside. Always enter a situation with all my energy. Always optimistic. Love to read, aim to do two books a week (let’s share each other’s recommendations). Results and value-driven. Love to give back and help people such as yourself at every opportunity I get.
Quote I always aim to live my life by is “Giving is the secret to living”.
Key results I’ve delivered in the past three years
– Increased monthly website traffic from 2,200 to 15,500 within six months from search engine optimisation (SEO) and creating engaging/viral/shareable PR materials
– Added £9m of new business to companies revenue within 9 months which added an initial £35m+ customer lifetime value to the business
– Improved organic inbound lead generation from 8 enquiries a month to a minimum of 20 a month within six months. Please note the minimum order value was roughly £100k with the largest being £5.8m
– Handled partnerships with £bn robot providers / manufacturers including KUKA, ABB, Fanuc, Mitshubishi, and Staubli
– Done successful inspection and analysis leading to improved operational excellence for various automation lines within food, manufacturing, aerospace, and logistics
– Handled monthly media/marketing spend upwards of £30k to develop initiatives that deliver results (brand awareness, leads, sales)
Clients I’ve worked with include DPD, Hermes, Avara Foods (supply Tesco, Sainsbury’s), Amazon, Dataiku, Robocorp, Coca-Cola, Howdens.
Does your business and team(s) need help with its content, visibility, amplifying its comms, or gaining new leads? Please book a discovery call to see what we can achieve together and maximize results, giving your business/team a robust lead generation pipeline, more sales, and adding increased value to its customer base so they become raving fans.