Alok Ramisisaria, First-Generation Entrepreneur and Chief Participant, Grazitti Interactive

Alok is a first-generation entrepreneur and the chief participant at Grazitti Interactive. He has led the company to exponential growth and built a formidable team in Chandigarh, a place that isn’t exactly known for entrepreneurship or as a place where top talent flocks to in the country.   

Podcast

Overview

In articulate conversation with Mr. Garg on The Brand Called You, today we have Mr. Alok Ramisisaria. An IIT Delhi graduate and the founder of Regalix Terasyn and Grazitti Interactive.

Mr. Ramisisaria has mastered the building, marketing and consulting of many online companies,startups and software products. In the fast growing digital age, he has carefully curated the digital transformation of marketing and sales. Grazitti Interactive mainly works in this area and helps not only globally leading organizations but also new and budding start-ups. Mr. Ramisisaria describes his life vividly as a series of ‘happy accidents’. Reluctant to move to the US, he brought the US to Chandigarh itself. With the help of his family, friends and colleagues he turned his ideas and dreams into reality.

“You might be the brightest Engineer and work the hardest but if you don’t understand sales, you are done for! “

Mr. Ramisisaria is a firm believer of financial literacy in order to excel in the entrepreneurial world.

His foremost advice is to let every idea take flight with a firm backup of financials, passion and a good team!

Profile

Alok is a first-generation entrepreneur and the chief participant at Grazitti Interactive. He has led the company to exponential growth and built a formidable team in Chandigarh, a place that isn’t exactly known for entrepreneurship or as a place where top talent flocks to in the country. Alok firmly believes that it’s because he’s treated every challenge along the way as an opportunity. He envisions the Chandigarh tricity as the next entrepreneurial hub and aims to create a world-class start-up ecosystem for budding entrepreneurs in the region. He’s one of the founding members of the Chandigarh Chapter of TiE (The Indus Entrepreneurs), one of the largest entrepreneur organizations in the world.

Under his guidance, Grazitti has grown from an 3-people operation in 2008 to a team of almost 600 across 5 countries, having served 1000+ customers including Fortune 500 companies, government agencies and small-to-medium businesses. Grazitti has recently been named as a Clutch global leader 2019 in the CRM Consultants category and has also been awarded ‘Highest Export – Software Development from Haryana’ by Software Technology Parks of India (STPI), Mohali. Alok credits Grazitti’s success to the incredible team built over the years and to the deep commitment for ethical business shared between him and his spouse, who is the founder and COO, Neeta Ramsisaria. Personally, Alok believes in building service-led businesses on the principle of frugal innovation without external investments. At the same time, he appreciates the value of initial capital required for developing product-driven businesses.  He helps such businesses by investing through the Chandigarh Angels Network, of which he’s one of the founding members.

By listening closely to its customers’ pain-points through continual engagement, Grazitti has expanded its portfolio to include enterprise software solutions – concretizing the value of some of its services and delivering higher impact for the end customer at a point in time. While conventional wisdom advises to keep product and service companies separate, Alok believes that Grazitti’s unique DNA of frugal innovation has allowed him to successfully incubate products inside a services company.

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