“Unless you ask, you don’t get it.”- Aseem Sood
In this episode, Ashutosh Garg engages in an insightful conversation with Aseem Sood, the CEO of Impact Research and Measurement, and the director of International Board, AMEC. Aseem shares with us the three key milestones in his life. The inception of his career is talked about and he shares his experience working with McKinsey. ‘Measuring the impact of negative coverage on an organization through social media’- Aseem attempts to define Impact Research and Measurement and clarify all the myths related to the area. The CEO elaborates on the challenges faced while conducting impact research. The core values ingrained in his business is analyzed, and Aseem defines his style of leadership. The CEO tells what he looks for when hiring an employee. He analyzes the reaction of the millennials and Gen-Z towards Impact Research and Measurement. Aseem addresses the technological changes people should adopt during the pandemic. Later in the episode, Aseem defines his version of success and shares with us his biggest learnings from his biggest failures in life.
Aseem Sood, CEO, Impact Research & Measurement Pvt. Ltd. and Director- International Board, AMEC
CEO, Impact Research & Measurement Pvt. Ltd.
Director- International Board, AMEC
Aseem, a dog lover, is currently the Chief Executive Officer at Impact Research & Measurement Pvt. Ltd. He is also a Director at The International Association of Measurement and Evaluation of Communication. In 2017 he was honoured with the AMEC Lifetime Fellowship Award for his contribution to the Industry. Aseem is also the Chair for the AMEC APAC Chapter.