Asit Gupta is a professional manager who, through his startup ventures, is bringing about positive changes in the social sector. Asit is the founder of ‘Advocaci’ and ‘Women Of Opinion’. The entrepreneur had previously worked with ‘Procter and Gamble’, ‘British American Tobacco’, and ‘DDP Advertising’. The FMCG marketing guru explains how to build a brand. Asit, in this episode, summarises the learnings of his life into a few minutes of insightful discussion. He elucidates the revolutionary concept of ‘flipping the marketing funnel’. In the section that follows, he talks about his social sector initiative, WOOP, a community of over three million women, spread across seven countries. The multi-faceted entrepreneur advises young individuals who are starting their careers in the corporate sector.
Asit Gupta, Founder, Advocaci and Founder, Women Of Opinion (WOOP)
Asit Gupta is one of the few marketers in the world to have worked in 3 out of the 4 BRIC countries, having worked in India, China, Russia and UK. He has 26 years of experience which straddles big FMCG cos like P&G Inc, BAT plc, an advertising company – DDB advertising and finally as an entrepreneur for the last 10 years.