At the end of the day, all of us are known for our behavior. Today we bring you the CEO of the World’s First Behavioural Change Marketing Agency, Lee Goldstein in conversation with our host Ashutosh Garg. Lee shares his knowledge and experience of 25+ years of working in this industry. Lee starts off by sharing that he worked three jobs to get through college and how that has made him modest about his current achievements. Lee is the CEO of DiMassimo Goldstein which is a behavioral change marketing agency in New York. He tells us how behavior change can lead you to success if you create a connection with your audience, you use your power for the good, you create healthier lifestyles for people, and you are connected to yourself. He tells us that behavior change is much bigger than selling stuff. Lee then shares his insights on how one can market one’s personal brand. He shares an interesting anecdote about the time a big company stopped selling cigarettes when they realized that it was time they changed their behavior and it worked for them. Lee then shares what should be done if the behavior patterns of leaders are in conflict with the brand of the company. He believes in putting in the work and making a true and emotional connection with the people he works with. Lee is a passionate and determined leader, tune in to listen to this inspiring interview!
Lee Goldstein, CEO, DiMassimo Goldstein
For 22 years, with founder Mark DiMassimo and our partners, I’ve been shaping DiGo from a promising start-up into the leading independent brand and business building agency it is today. “The ultimate results accelerator, Lee Goldstein is a relentless force driving clients’ business objectives forward.” – Leslie Dukker Doty (Client at Citibank, SunTrust, MasterCard, FifthThird Bank, CVSHealth, ReadersDigest, Time Inc., and more.)