Prashanth Challapalli, CEO, Gravity Integrated

“I’m not chasing success “

On another engaging episode of The Brand Called You, we have a digital practitioner, Mr. Prashanth Challapalli in conversation with Ashutosh Garg today. Prashant is the CEO of Gravity Integrated. He has led agencies and brands for 22 years and has Co-Founded two digital agencies. He is a blogger, biker and is passionate about collecting action figures and comic posters. This interview begins with Prashanth sharing the three key milestones of his life. He shares his journey into the digital agencies and how he started his own venture, Gravity Integrated. Which is a digital agency for businesses and helps businesses create sustainable growth. Prashanth talks about his very well-known, ‘Kolaveri Di campaign and narrates the story behind it. He highlights the main responsibilities of a CEO.  His business is outcome-oriented instead of output-focused. He shares his core values for business and talks passionately about making an impact on culture through his work. Prashanth also shares his success mantra and source of inspiration. His hard work has led him to achieve several milestones in the digital world!