Prashanth Challapalli, CEO, Gravity Integrated

Gravity Integrated is a hybrid where business consulting meets digital marketing. Our mission is to help our clients create & nurture sustainable growth engines for their businesses and to build a great firm that attracts, develops and retains exceptional people. We solve large business growth challenges and work with C-Suite executives as their extended business and marketing arm.

“I’m not chasing success “

On another engaging episode of The Brand Called You, we have a digital practitioner, Mr. Prashanth Challapalli in conversation with Ashutosh Garg today. Prashant is the CEO of Gravity Integrated. He has led agencies and brands for 22 years and has Co-Founded two digital agencies. He is a blogger, biker and is passionate about collecting action figures and comic posters. This interview begins with Prashanth sharing the three key milestones of his life. He shares his journey into the digital agencies and how he started his own venture, Gravity Integrated. Which is a digital agency for businesses and helps businesses create sustainable growth. Prashanth talks about his very well-known, ‘Kolaveri Di campaign and narrates the story behind it. He highlights the main responsibilities of a CEO.  His business is outcome-oriented instead of output-focused. He shares his core values for business and talks passionately about making an impact on culture through his work. Prashanth also shares his success mantra and source of inspiration. His hard work has led him to achieve several milestones in the digital world!

 

Prashanth Challapalli, CEO, Gravity Integrated

Profile

Gravity Integrated is a hybrid where business consulting meets digital marketing. Our mission is to help our clients create & nurture sustainable growth engines for their businesses and to build a great firm that attracts, develops and retains exceptional people. We solve large business growth challenges and work with C-Suite executives as their extended business and marketing arm.
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We are outcome focused and not output-focused. Our operational structure is built around specialist teams lead by experienced integration leads. Our solutions are, therefore, unique for every client we work with. In the last 22 years, I have led agencies and brands through their transition from traditional to digital story-telling. In the process, I co-founded / launched two heavily awarded digital agencies, built and led large cross-functional teams across geographies, helped create award-winning work, nurtured and led key client relationships and drove financial growth by fusing data, creativity, technology and media. I write and talk about advertising, digital, and building teams across platforms, at industry forums and on my blog. I also love riding my bike and collecting comic posters and action figures.
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