“For a business to be successful, story telling must sit at the center of everything it does.” – Nitin Mantri

In this episode of The Brand Called You, we have as our guest, a PR expert and a great leader, Nitin Mantri in conversation with our host Ashutosh Garg. Nitin is the Group CEO of Avian We and he is here to share his knowledge and experience with us. After completing his MBA, Nitin joined a PR company and he’s been working in the same industry since. His wish to be an entrepreneur came true when he joined Avian We, a small company of 4-5 employees then, is a company of 250+ employees now, with Nitin being the Group CEO. Nitin tells us about the importance of PR in the success of a business, he also differentiates PR from networking. He discusses about the role of ICCO and PRCAI in PR industry. He then talks about millennials and why they are choosing PR as their career. Nitin emphasizes on being consistent and holds a CEO/leader to be ideal if he/she focuses on the holistic growth of the community rather than a profit focused growth. Tune in to find out more!


Nitin Mantri is a dynamic leader in the world of communications. He’s the Group CEO of Avian WE and the President of International Communications Consultancy Organization (ICCO) and Public Relations Consultants Association of India (PRCAI). 

Nitin joined Avian WE (then known as Avian Media) as its CEO in 2006. The firm was then two years old and operated out of an apartment in Delhi with 10 employees and a handful of clients. In a few years, Nitin set the template for year-on-year growth. Today Avian has over 200 employees in six offices in India. Its key clients include Samsung, Qualcomm, Phillips, BP, BAE, Lexus, Qatar Airways, GMAC, Maruti Suzuki, Amazon, Google, McDonald’s, Reckitt Benckiser, Mastercard, Bayer, Viacom, VMware, Deloitte, NITI Aayog, Vistara and Aviva.

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