In this episode, Ashutosh Garg converses with Aabha Bakaya, Founder of AB Network and ‘Ladies Who Lead’. Aabha is a consultant anchor, producer, editor, writer, and journalist. She has worked with NDTV, Economic Times, and Bloomberg. Aabha shares with us the three key milestones in her life. The founder talks about her startup venture AB Network, a promising media company. She explains how AB Network helps brands to create new concepts. Later, the focus of the conversation shifts to business entertainment and creating original content for young people. The consultant anchor and entrepreneur explains what goes into creating a good show. An analysis of how media has transformed over the past years, with the advent of newer platforms like OTT, is done. Aabha opines about the shift from television as the popular medium to the newer digital platforms. She elucidates how OTT platforms are revolutionizing media. Aabha talks about the core values ingrained in her business. In the section that follows, she explains the working and methodology of ‘Ladies Who Lead’, a platform that she created to empower women. Aabha comments on how the millennials and Gen-Z are changing the world of media and entertainment. Before concluding, Aabha shares with us her biggest learnings from the failures she had encountered.
Aabha Bakaya, Founder, AB Network