Susan Josi, Managing Partner, Havas Life Sorento

At a time when brand managers were writing their own copy and visualizing their detailer layouts, almost 25 years ago in 1994, Susan moved out of her comfort zone to co-found a healthcare communication agency, which was a pioneering effort at that time in India.

In this episode, Ashutosh Garg engages in a conversation with Susan Josi, Managing Partner of Havas Life Sorento. Susan shares with us the three key milestones in her professional life. She talks about her smooth career transition from pharmacy to entrepreneurship. Susan tells the story of leaving a steady job to start her own company. Susan defines her success mantra. She explains the working of her company, Havas Life Sorento. As someone who knows the industry well, Susan tells what it takes to build a successful healthcare brand.  Susan explains how marketing works in the pharmaceutical industry. Before concluding, she gives valuable advice to the young pharmacists out there.

 

Susan Josi, Managing Partner, Havas Life Sorento

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At a time when brand managers were writing their own copy and visualizing their detailer layouts, almost 25 years ago in 1994 , Susan moved out of her comfort zone to co-found a healthcare communication agency  , which was a pioneering effort at that time in India. Sorento Healthcare Communications was born out of that passion for creating some meaningful brands in the health and wellness domain and is now part of the global agency Havas and rebranded as Havas Life Sorento . She has more than 35 years of rich experience in the Health & Wellness domain and was earlier the Executive Director of Ogilvy Healthcare (a division of Ogilvy and Mather). A postgraduate in Pharmacy (UDCT), she has also won the best woman entrepreneur award from the Maharashtra Chamber of Commerce.

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